Innovation and Technology Archives | Blog | EU Business School EU Blog Mon, 15 Nov 2021 14:12:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Striking a Balance in the Global Pharmaceutical Company https://www.euruni.edu/blog/balance-in-global-pharmaceutical-company/ Tue, 09 Feb 2021 10:49:42 +0000 https://www.euruni.edu/blog/?p=30199 Due to the ongoing pandemic, the pharmaceutical industry naturally resides at the forefront of our collective attention. Given this, EU Business School students were fortunate to receive a timely and insightful presentation from Dirk Otto, the Head of Marketing at Boehringer Ingelheim. Boehringer Ingelheim is a family-owned pharmaceutical company with 50,000 employees and 175 affiliated companies worldwide In his presentation, Dirk outlined the overlapping influences that make this industry so unique, before going on to explain how global pharmaceutical companies navigate (often competing) pressures in order to “strike a balance.”  An Introduction to Boehringer Ingelheim  Dirk identified four fundamental elements that defined […]

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]]> 7 Major Players Pushing Forward Sustainability in Packaging https://www.euruni.edu/blog/sustainability-packaging/ Tue, 22 Sep 2020 11:43:24 +0000 https://www.euruni.edu/blog/?p=29448 As it stands, 91% of packaging ends up in landfill or discarded in the environment. And single use plastic isn’t the only packaging material causing a problem. For packaging to be sustainable it needs to take into account the impact it has on the planet at every stage of its life cycle, including carbon released in production, cost in terms of deforestation, ability to biodegrade or decompose, and impact on the health of humans, animals and plants. Microplastics have been detected in rivers, in fish and in the human body; the packaging problem is urgent and needs to be addressed. But it’s not straightforward. Even the seemingly simple question of plastic versus paper requires some serious thought.   Businesses need to take responsibility for cleaning up […]

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]]> A Race for Life; Wheels, Wings and More https://www.euruni.edu/blog/lifebank/ Tue, 15 Sep 2020 15:28:58 +0000 https://www.euruni.edu/blog/?p=29406 Source: ON Research ON Research spoke with Temie Giwa-Tubosun, founder and CEO of LifeBank, a medical distribution company that uses data, technology and smart logistics to improve the discoverability, delivery, affordability and safety of essential medical products such as blood and oxygen for hospitals in Nigeria and Kenya. Since its launch in 2016, LifeBank has moved over 23,000 units of critical medical products to 550+ hospitals and has saved over 9,000 lives.  What challenges inspired the creation of LifeBank?  LifeBank was created to address one of the leading causes of maternal mortality: postpartum hemorrhage. We identified that most mothers bleed out when hospitals cannot locate safe blood in emergency situations. After we launched, we […]

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]]> “You Have to Take Risks” – Thierry Geerts, Country Director of Google, Belgium & Luxembourg https://www.euruni.edu/blog/insights-thierry-geerts-google/ Tue, 28 Jul 2020 07:58:54 +0000 https://www.euruni.edu/blog/?p=29063 Google Country Director Thierry Geerts is a charismatic, warm and inspiring leader. We had the pleasure of speaking with him last year about his book “Digitalis: How to Reinvent the World” and were delighted to welcome him back for the final event in our summer series of virtual Learning From Leaders conferences.   Thierry’s conversation with Peter Vanham, author of “Before I Was CEO”, inspired all who tuned in. Prompted by insightful questions from EU students, they discussed geopolitics, the role of Google in beating coronavirus and the technology of the future.   The full event can be watched here. Read on for highlights from this wide-ranging and pertinent conversation.   Data and a Digital Future   Understanding how coronavirus has altered the way we behave is key to […]

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]]> Inclusivity and Innovation Tops What’s Hot at Mobile World Congress Barcelona 2020 https://www.euruni.edu/blog/mobile-world-congress-barcelona-2020/ Mon, 03 Feb 2020 16:34:16 +0000 https://www.euruni.edu/blog/?p=27545 It’s an exciting time to be part of the mobile industry. There are over five billion smartphone users worldwide today and this number will grow by 800 million in the next few years. What new innovations will be unveiled at this month’s Mobile World Congress Barcelona (MWC20)? We can’t wait to find out. But MWC20 is more than a product showcase. The event will also take an introspective look into the future of the industry, to “unlock the full power of connectivity so that people, industry and society thrive”. Here’s a roundup of some the key trends shaping a more […]

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]]> Promising Startups to Watch in 2020 https://www.euruni.edu/blog/promising-startups-2020/ Thu, 30 Jan 2020 07:30:52 +0000 https://www.euruni.edu/blog/?p=27502 Europe is home to roughly 12% of the world’s unicorns (startups that have reached a $1 billion valuation), including N26, Flixbus, Deliveroo and BlaBlaCar. 2020 is expected to be another huge year for the European startup scene, with creative companies disrupting markets and solving problems in a myriad of innovative ways. Here are three startups to keep your eye on in 2020, in three sectors that are predicted to continue growing throughout the year. B2B Fintech European fintech startups received 20% of VC funding, an outsized proportion when compared to other sectors, and a number of these have started to […]

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]]> Blockchain Technology: Should you Believe the Hype? https://www.euruni.edu/blog/blockchain-technology-hype/ Wed, 26 Jul 2017 08:00:00 +0000 https://www.euruni.edu/blog/?p=22088 Recently, there has been a lot of hype surrounding Blockchain. The shared database technology behind cryptocurrencies such as Bitcoin, is an open digital ledger that provides a secure way of making transactions between two or more users. This unique technology could reshape the way we conduct business and access information. But, it could also completely reshape our way of living. What’s all the fuss? Blockchain technology was developed in 2008 and can trigger transactions according to previously acquired knowledge. It’s important to note that Blockchain isn’t a ‘disruptive’ innovation that can affect a traditional business model with a lower-cost strategy and steal market shares from existing firms. It […]

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