advertising Archives | Blog | EU Business School EU Blog Mon, 13 Dec 2021 09:13:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 New Era of Advertising with Christoph Kastenholz https://www.euruni.edu/blog/new-era-of-advertising-with-christoph-kastenholz/ Tue, 22 Jun 2021 07:19:00 +0000 https://www.euruni.edu/blog/?p=31310 Christoph Kastenholz graduated from EU Business School in 2013 with a Bachelor of Business Administration. He began his career by co-founding a fashion label. With a limited budget for publicity, he soon came across the world of influencer marketing and digital advertising, and quickly recognized its potential. Just one year post-graduation, Christoph co-founded Pulse Advertising. The philosophy behind this business is that people are tired of traditional advertising. New methods of enticing people into the conversation need to be explored instead of imposing a message. Pulse Advertising seeks to meet people where they are: in the places they actively follow, […]

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]]> The Impact of COVID-19 on Festive Campaign Strategies https://www.euruni.edu/blog/impact-covid-19-festive-campaigns/ Fri, 25 Dec 2020 06:56:00 +0000 https://www.euruni.edu/blog/?p=29979 The 2020 festive season has created a unique set of challenges for brands and advertisers. Christmas is usually a time when advertisers pull on consumers’ heart strings. However, this year, navigating the reality of the pandemic has made devising a suitable campaign considerably more complicated.   Advertisers were faced with questions like to what extent they should feature the “reality” of life during the pandemic? What is the public appetite for seeing masked faces or socially distant friends and families interacting over Zoom or WhatsApp? Isn’t Christmas a time for warm fuzzy feelings, gathering with loved ones and escapism, after all?   Advertisers also had to think carefully about whether more a traditional campaign might stir up unpleasant emotions. Seeing families and friends having dinner and exchanging gifts in-person, as […]

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]]> The Year in Review: 2020 | Top 5 Most Creative Ad Campaigns https://www.euruni.edu/blog/the-year-in-review-2020-top-ad-campaigns/ Wed, 25 Nov 2020 10:37:00 +0000 https://www.euruni.edu/blog/?p=29798 Over the last few months, the world has transformed in ways that many never thought possible. Some upheavals, like nationwide lockdowns, travel bans and social distancing measures, are only short-term. Others will likely continue far into the future.   The changes that are here to stay are a matter of speculation at this stage. But it’s possible to get a sense of what’s waiting over the horizon from an unlikely source: advertisements.   Big enterprises are among the most powerful drivers of transformation, with significant sway over consumer habits and perceptions. What’s more, they are adept at pinpointing emerging trends and riding the waves […]

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