digital business Archives | Blog | EU Business School EU Blog Mon, 13 Dec 2021 09:33:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 New Era of Advertising with Christoph Kastenholz https://www.euruni.edu/blog/new-era-of-advertising-with-christoph-kastenholz/ Tue, 22 Jun 2021 07:19:00 +0000 https://www.euruni.edu/blog/?p=31310 Christoph Kastenholz graduated from EU Business School in 2013 with a Bachelor of Business Administration. He began his career by co-founding a fashion label. With a limited budget for publicity, he soon came across the world of influencer marketing and digital advertising, and quickly recognized its potential. Just one year post-graduation, Christoph co-founded Pulse Advertising. The philosophy behind this business is that people are tired of traditional advertising. New methods of enticing people into the conversation need to be explored instead of imposing a message. Pulse Advertising seeks to meet people where they are: in the places they actively follow, […]

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]]> EU Alumnus Prince Duah Prempeh, Senior Digital Marketing Manager, TravelClick an AMADEUS Company https://www.euruni.edu/blog/eu-alumnus-prince-duah-prempeh-travelclick/ Fri, 26 Feb 2021 08:46:41 +0000 https://www.euruni.edu/blog/?p=30338 Prince Duah Prempeh is Senior Digital Marketing Manager at TravelClick an AMADEUS Company. Originally from Accra in Ghana, he now lives and works in Barcelona, Spain. Alongside English and Spanish, Prince speaks two local languages from Ghana: Twi and Ewe. Prince studied an MBA in E-Business in 2011 at EU Business School. We caught up with him to find out about what it means to be a digital marketing manager. I’m a digital marketing expert. This consists of online marketing and looking for different ways to improve visibility for e-commerce websites. In my department, we ask questions like, “How do we drive qualified traffic to the site taking into account […]

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]]> Digital Leadership at the Heart of Digital Transformation https://www.euruni.edu/blog/digital-leadership/ Thu, 14 Jan 2021 16:56:29 +0000 https://www.euruni.edu/blog/?p=30043 Although the internet has been in use for a lot longer, it’s only really in the last ten years that digitalization has become entirely pervasive. Fernando Polo, digital expert and author of both “Leadertarians” and “Socialholic”, reflected on this change during his presentation to EU Business School students. He shared valuable insights about how organizations must transform in order to survive and succeed in an ever-changing digital context. It is often assumed when digital is discussed that the focus is squarely on technological innovations. Instead, Fernando emphasized the importance of the people behind – the screens who drive the digital […]

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]]> Employment Opportunities in a Post-COVID-19 World: 5 Important Trends https://www.euruni.edu/blog/employment-opportunities-post-covid-19/ Wed, 06 Jan 2021 06:47:00 +0000 https://www.euruni.edu/blog/?p=29974 It’s easy for people thinking about their future career to feel disheartened given the events of the last several months. Whether you already have a secure job and are thinking about a change, or you’re ready to pick a career path for the first time, the economic impacts of the most severe pandemic in a century have likely led you to doubt and reconsider your choices.   If this is the case, then you have more to feel optimistic about than you might think. Because while the global economy has undoubtedly taken a hit, there are still many career opportunities for […]

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]]> The Year in Review: 2020 | How Remote Working Has Accelerated Corporate Digital Transformation https://www.euruni.edu/blog/year-in-review-2020-remote-working/ Mon, 14 Dec 2020 07:40:00 +0000 https://www.euruni.edu/blog/?p=29896 The COVID-19 pandemic has disrupted large swathes of global society. And nowhere is this more evident than in the corporate sector. Businesses of all sizes, from independent retail stores to multinational software conglomerates (and practically everything in between), have been hit with an unexpected and disruptive mix of government restrictions, shifting consumer habits and employment regulations. Remote working in particular has acted as a major catalyst for business transformation, especially when it comes to digital infrastructure and practices relating to technology. In this post, we’re going to look at four key trends that have accelerated as a result of COVID-19. […]

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]]> 4 Inspiring E-Commerce Campaigns and Why They Worked https://www.euruni.edu/blog/4-inspiring-e-commerce-campaigns/ Wed, 16 Sep 2020 09:34:47 +0000 https://www.euruni.edu/blog/?p=29414 One of the best ways to learn how to build an effective e-commerce marketing strategy is to analyze effective campaigns from other brands. In fact, learning by example is an effective approach to gain understanding and transferrable knowledge in any business field.   So, what is a jaw-dropping eCommerce campaign supposed to achieve? How is it supposed to be created? Finally, how can it fit into a brand’s overall marketing plan? In this article, we explore four of the most inspiring e-commerce marketing campaigns we’ve encountered. We’ll take a look at the ideas underpinning them, initial goals, target audiences and the results.   […]

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