influencer marketing Archives | Blog | EU Business School EU Blog Tue, 09 Aug 2022 11:04:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 New Era of Advertising with Christoph Kastenholz https://www.euruni.edu/blog/new-era-of-advertising-with-christoph-kastenholz/ Tue, 22 Jun 2021 07:19:00 +0000 https://www.euruni.edu/blog/?p=31310 Christoph Kastenholz graduated from EU Business School in 2013 with a Bachelor of Business Administration. He began his career by co-founding a fashion label. With a limited budget for publicity, he soon came across the world of influencer marketing and digital advertising, and quickly recognized its potential. Just one year post-graduation, Christoph co-founded Pulse Advertising. The philosophy behind this business is that people are tired of traditional advertising. New methods of enticing people into the conversation need to be explored instead of imposing a message. Pulse Advertising seeks to meet people where they are: in the places they actively follow, […]

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]]> Influencer Marketing: 8 Important Questions to Consider First https://www.euruni.edu/blog/influencer-marketing-8-important-questions-to-consider-first/ Mon, 17 May 2021 07:00:00 +0000 https://www.euruni.edu/blog/?p=31036 Unsurprisingly, more and more brands are turning to influencer marketing to boost their online visibility and attract new customers. That’s because an influencer’s endorsement can make a huge impact, especially with younger generations. In fact, it’s been reported that 70% of teenagers trust influencers more than celebrities when it comes to advertising. The most interesting aspect of influencer marketing is that influencers already have a very close and authentic relationship with their followers. They are considered valuable sources of information, so when they recommend a product their audience sits up and listens carefully. Collaboration with an influencer gives a brand […]

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]]> The Evolution of Influencer Marketing with Virtual Influencers https://www.euruni.edu/blog/marketing-virtual-influencers/ Tue, 15 Dec 2020 07:44:00 +0000 https://www.euruni.edu/blog/?p=29905 In April 2016, an American-Brazilian influencer from South California called “Lil Miquela” posted her first pictures to Instagram. Fast forward just a few years and Lil Miquela had amassed well over two million followers on the social media platform.   Like many other social media influencers, Lil Miquela shares glimpses of her life with her followers, including pictures of her post-workout smoothie or snaps of her hanging with friends. Sounds pretty standard, right? Well not quite… there is something quite unique about this social media influencer.  Lil Miquela is not actually a real person. Every aspect of Lil Miquela’s virtual world is created and carefully crafted, pixel by […]

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]]> Influencer Marketing: Is COVID-19 a Threat or an Opportunity? https://www.euruni.edu/blog/influencer-marketing-covid-19-threat-or-opportunity/ Thu, 16 Jul 2020 07:33:44 +0000 https://www.euruni.edu/blog/?p=29009 The COVID-19 pandemic has affected the advertising industry in a variety of important and often paradoxical ways. While Google and YouTube have recorded sizeable slumps in ad revenues, social media usage has soared. And many trends have accelerated as a result of shifting behaviors. EU Business School recently invited alumni Christoph Kastenholz to discuss the topic. Christoph is the co-founder of the advertising agency Pulse Advertising, which employs a team of over 100 people and has offices in Hamburg, London, Milan and New York. In this post, we summarize his most insightful points, including his advice about how businesses can […]

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]]> How to Create Buyer Personas Fit for the Digital Age https://www.euruni.edu/blog/buyer-personas-digital-age/ Wed, 17 Jun 2020 12:03:22 +0000 https://www.euruni.edu/blog/?p=28760 If you don’t understand your audience, it’s unlikely that you will ever develop marketing communications or campaigns that offer real results. Today’s digital age favors businesses that offer consumers genuine value while providing direct solutions to their pressing pain points. The most effective way to create content that engages your prospects on a deeply personal level and offers a healthy return on investment (ROI) is to create buyer personas. A buyer persona is a profile that embodies your model customer—a blueprint that will empower you to tailor your marketing and branding efforts to meet the exact needs of the audience. […]

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]]> 4 Inspiring Examples of Influencer Marketing https://www.euruni.edu/blog/examples-influencer-marketing/ Mon, 18 May 2020 09:32:40 +0000 https://www.euruni.edu/blog/?p=28480 In our hyper-connected digital age it is essential to establish a social media presence in order to forge meaningful relationships with prospective consumers.   Modern marketers across sectors should leverage the likes of Facebook, Twitter and Instagram to boost brand awareness and enhance promotional initiatives. If you fail to embrace the growing power of social media marketing, you will fall behind your competitors.  As today’s digital natives value the opinions of their peers over traditional forms of advertising, businesses need to find new ways to influence and engage their audience. Cue influencer marketing.  One of the planet’s fastest-growing customer acquisition techniques, influencer marketing is a potent promotional force.   74% of consumers trust social networking platforms to help guide […]

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]]> 5 Key Influencer Marketing Trends for 2020 And Beyond https://www.euruni.edu/blog/influencer-marketing-trends-2020/ Mon, 10 Feb 2020 08:37:05 +0000 https://www.euruni.edu/blog/?p=27596 Influencer marketing is here to stay. The industry is growing faster than ever and key data sources from 2019 have presented us with a slew of trends for 2020 and beyond. Platforms Defining Influencer Marketing Influencer marketing budgets are set to increase this year. More brands than ever are looking to influencers to increase their audiences and sell more products. No longer an outlier strategy, influencer campaigns have earnt their place beside more established digital marketing approaches such as social media advertising and SEO optimization. When considering how best to spend on influencer marketing, you need to asses which platforms […]

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