Marketing Archives | Blog | EU Business School EU Blog Tue, 29 Jul 2025 13:50:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Five Benefits of Studying Business Management & Marketing https://www.euruni.edu/blog/five-benefits-of-studying-business-management-marketing/ Thu, 02 Dec 2021 09:22:22 +0000 https://www.euruni.edu/blog/?p=33946 While not essential for a successful career in business, a degree in business management can help aspiring entrepreneurs and business leaders develop critical management skills. Students of business management gain a theoretical understanding of international business practices. At EU Business School, we teach using the dynamic case-study method and organize site visits every semester, giving our students the chance to apply the theories they’ve learned in class to real-world business situations. We offer six BA (Hons) degrees in Business Management, allowing students to specialize in fields such as finance, enterprise, HR management, international business, and marketing. What are five benefits […]

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]]> What is Marketing Analytics? https://www.euruni.edu/blog/what-is-marketing-analytics/ Mon, 28 Jun 2021 07:00:00 +0000 https://www.euruni.edu/blog/?p=31503 Marketing analytics uses math to extract useful information from marketing data. It achieves this by identifying patterns that help businesses better understand how marketing strategies are performing and adapt their strategy accordingly. Through marketing analytics, businesses can better understand customer behavior and how their brand is being received. Analytics can also be used to make predictions about upcoming industry trends. When companies invest in marketing, they want to be sure that it fulfills its purpose. Different tools and processes are used in marketing analytics to evaluate campaigns against specific criteria such as return on investment and overall effectiveness. Often, marketing […]

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]]> New Era of Advertising with Christoph Kastenholz https://www.euruni.edu/blog/new-era-of-advertising-with-christoph-kastenholz/ Tue, 22 Jun 2021 07:19:00 +0000 https://www.euruni.edu/blog/?p=31310 Christoph Kastenholz graduated from EU Business School in 2013 with a Bachelor of Business Administration. He began his career by co-founding a fashion label. With a limited budget for publicity, he soon came across the world of influencer marketing and digital advertising, and quickly recognized its potential. Just one year post-graduation, Christoph co-founded Pulse Advertising. The philosophy behind this business is that people are tired of traditional advertising. New methods of enticing people into the conversation need to be explored instead of imposing a message. Pulse Advertising seeks to meet people where they are: in the places they actively follow, […]

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]]> Digital Marketing Careers and Their Futures: 6 Highly Valued Roles https://www.euruni.edu/blog/digital-marketing-careers-and-their-futures-6-highly-valued-roles/ Tue, 18 May 2021 07:00:00 +0000 https://www.euruni.edu/blog/?p=31062 The term “digital marketing” encompasses a broad array of disciplines, specializations and sub-topics. While it is still common to find digital marketers with comprehensive, all-round skill sets, specialization is increasingly becoming the norm. Instead of advertising for “digital marketers”, businesses of different sizes and industries are posting ads for “search engine optimization specialists”, “copywriters”, “conversion experts” and the like. In this post, we are going to look at six digital marketing roles that have become highly valued by employers over the last several years. We will also share some predictions about how they might evolve and change in the future. […]

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]]> Influencer Marketing: 8 Important Questions to Consider First https://www.euruni.edu/blog/influencer-marketing-8-important-questions-to-consider-first/ Mon, 17 May 2021 07:00:00 +0000 https://www.euruni.edu/blog/?p=31036 Unsurprisingly, more and more brands are turning to influencer marketing to boost their online visibility and attract new customers. That’s because an influencer’s endorsement can make a huge impact, especially with younger generations. In fact, it’s been reported that 70% of teenagers trust influencers more than celebrities when it comes to advertising. The most interesting aspect of influencer marketing is that influencers already have a very close and authentic relationship with their followers. They are considered valuable sources of information, so when they recommend a product their audience sits up and listens carefully. Collaboration with an influencer gives a brand […]

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]]> How to Become A Product Manager – Job Profile, Required Skills & Courses https://www.euruni.edu/blog/product-manager/ Thu, 01 Apr 2021 08:40:00 +0000 https://www.euruni.edu/blog/?p=30583 Behind every great product there is a team that works ceaselessly towards achieving that greatness. These inter-departmental teams are led by a product manager. They are the masterminds who look after the product from its inception and make sure that it comes together. The product manager is responsible for improving the product according to the needs of the customer and company. Developing the right strategies and solving any problems are part of the role of a product manager. They also manage the lifeline of the product, from the initial design to conducting the final test. Their is to make strategic […]

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]]> Why Customer Experience Is Crucial With Marta Pique https://www.euruni.edu/blog/customer-experience/ Tue, 16 Mar 2021 06:57:00 +0000 https://www.euruni.edu/blog/?p=30488 Marta Pique drew upon her 20 years of varied business experience when she presented to EU Business School students. Her focus was the importance of customer experience. Marta began her career by working in the field of marketing, and she spent four years with multinational food corporation, Danone. She then moved to work in Renit Benckiser, her first experience working in the pharmaceutical industry. Marta spent 11 years in total working in the marketing and trade department. This led to another pharmaceutical position with Alliance Healthcare. In 2019, her career path took a new direction as she moved into customer experience for Boehringer Ingelheim.   Five Career Lessons Marta shared five lessons from […]

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]]> EU Alumnus Prince Duah Prempeh, Senior Digital Marketing Manager, TravelClick an AMADEUS Company https://www.euruni.edu/blog/eu-alumnus-prince-duah-prempeh-travelclick/ Fri, 26 Feb 2021 08:46:41 +0000 https://www.euruni.edu/blog/?p=30338 Prince Duah Prempeh is Senior Digital Marketing Manager at TravelClick an AMADEUS Company. Originally from Accra in Ghana, he now lives and works in Barcelona, Spain. Alongside English and Spanish, Prince speaks two local languages from Ghana: Twi and Ewe. Prince studied an MBA in E-Business in 2011 at EU Business School. We caught up with him to find out about what it means to be a digital marketing manager. I’m a digital marketing expert. This consists of online marketing and looking for different ways to improve visibility for e-commerce websites. In my department, we ask questions like, “How do we drive qualified traffic to the site taking into account […]

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]]> Growth Hacking Skills and Techniques to Advance Your Career as a Marketer https://www.euruni.edu/blog/growth-hacking/ Wed, 03 Feb 2021 13:57:44 +0000 https://www.euruni.edu/blog/?p=30149 “Growth hacking” has become ubiquitous in marketing circles in the last several years. If you’ve spent any time at all working in the corporate space, you’ve likely come across the term. One of the main reasons that “growth hacking” has achieved such popularity as a self-contained marketing discipline is because it fills a genuine need. In particular, startups require a proven set of techniques and strategies that will enable them to achieve fast, consistent growth over a relatively short period. Marketers with growth hacking experience and knowledge are often more attractive to employers, especially startups and growth-oriented enterprises. What Is […]

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]]> Website and Online Marketing Trends in 2020 https://www.euruni.edu/blog/website-online-marketing-trends-2020/ Mon, 17 Aug 2020 08:02:00 +0000 https://www.euruni.edu/blog/?p=29237 The web design and marketing spaces move at a breathtaking pace. Every year, new and potentially game-changing technologies are implemented by forward-thinking companies.   But it can be difficult to make sense of all these changes and to separate passing fads from genuine innovations. We invited co-founders of MBJ London Toni Horn and Julian Baladurage, an EU alumnus, to talk about the most important trends currently shaping web design and marketing.   MBJ London is a digital agency that specialises in building and managing websites for modern businesses. They pioneered the “website-as-a-service” model, and handle all aspects of their clients’ online presence.   In their session for EU students, Julian and Tony covered six major trends […]

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