marketing trends Archives | Blog | EU Business School EU Blog Wed, 19 Feb 2025 13:12:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 What is Marketing Analytics? https://www.euruni.edu/blog/what-is-marketing-analytics/ Mon, 28 Jun 2021 07:00:00 +0000 https://www.euruni.edu/blog/?p=31503 Marketing analytics uses math to extract useful information from marketing data. It achieves this by identifying patterns that help businesses better understand how marketing strategies are performing and adapt their strategy accordingly. Through marketing analytics, businesses can better understand customer behavior and how their brand is being received. Analytics can also be used to make predictions about upcoming industry trends. When companies invest in marketing, they want to be sure that it fulfills its purpose. Different tools and processes are used in marketing analytics to evaluate campaigns against specific criteria such as return on investment and overall effectiveness. Often, marketing […]

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]]> New Era of Advertising with Christoph Kastenholz https://www.euruni.edu/blog/new-era-of-advertising-with-christoph-kastenholz/ Tue, 22 Jun 2021 07:19:00 +0000 https://www.euruni.edu/blog/?p=31310 Christoph Kastenholz graduated from EU Business School in 2013 with a Bachelor of Business Administration. He began his career by co-founding a fashion label. With a limited budget for publicity, he soon came across the world of influencer marketing and digital advertising, and quickly recognized its potential. Just one year post-graduation, Christoph co-founded Pulse Advertising. The philosophy behind this business is that people are tired of traditional advertising. New methods of enticing people into the conversation need to be explored instead of imposing a message. Pulse Advertising seeks to meet people where they are: in the places they actively follow, […]

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]]> Digital Marketing Careers and Their Futures: 6 Highly Valued Roles https://www.euruni.edu/blog/digital-marketing-careers-and-their-futures-6-highly-valued-roles/ Tue, 18 May 2021 07:00:00 +0000 https://www.euruni.edu/blog/?p=31062 The term “digital marketing” encompasses a broad array of disciplines, specializations and sub-topics. While it is still common to find digital marketers with comprehensive, all-round skill sets, specialization is increasingly becoming the norm. Instead of advertising for “digital marketers”, businesses of different sizes and industries are posting ads for “search engine optimization specialists”, “copywriters”, “conversion experts” and the like. In this post, we are going to look at six digital marketing roles that have become highly valued by employers over the last several years. We will also share some predictions about how they might evolve and change in the future. […]

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]]> Influencer Marketing: 8 Important Questions to Consider First https://www.euruni.edu/blog/influencer-marketing-8-important-questions-to-consider-first/ Mon, 17 May 2021 07:00:00 +0000 https://www.euruni.edu/blog/?p=31036 Unsurprisingly, more and more brands are turning to influencer marketing to boost their online visibility and attract new customers. That’s because an influencer’s endorsement can make a huge impact, especially with younger generations. In fact, it’s been reported that 70% of teenagers trust influencers more than celebrities when it comes to advertising. The most interesting aspect of influencer marketing is that influencers already have a very close and authentic relationship with their followers. They are considered valuable sources of information, so when they recommend a product their audience sits up and listens carefully. Collaboration with an influencer gives a brand […]

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]]> Valentine’s Day Marketing Campaigns That Win Hearts & Business https://www.euruni.edu/blog/valentines-day-marketing-campaigns/ Thu, 04 Feb 2021 08:50:00 +0000 https://www.euruni.edu/blog/?p=27632 Every year brands big and small take advantage of this holiday to woo customers and increase their revenue. This year, in the U.S.A. alone, Valentine’s Day is expected to generate $17 billion. It’s a vast sum, but nevertheless represents a drop of about $6 billion compared to 2020’s record-breaking romantic expenditure. Although the forecast spend is down, there are still plentiful opportunities for brands. The following marketing campaigns are examples of clever, strategic approaches to drive engagement and sales during the Valentine’s Day gift-giving season. It’s Not Just About Hearts and Chocolates Jewelry, candy and flowers top the list of […]

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]]> Growth Hacking Skills and Techniques to Advance Your Career as a Marketer https://www.euruni.edu/blog/growth-hacking/ Wed, 03 Feb 2021 13:57:44 +0000 https://www.euruni.edu/blog/?p=30149 “Growth hacking” has become ubiquitous in marketing circles in the last several years. If you’ve spent any time at all working in the corporate space, you’ve likely come across the term. One of the main reasons that “growth hacking” has achieved such popularity as a self-contained marketing discipline is because it fills a genuine need. In particular, startups require a proven set of techniques and strategies that will enable them to achieve fast, consistent growth over a relatively short period. Marketers with growth hacking experience and knowledge are often more attractive to employers, especially startups and growth-oriented enterprises. What Is […]

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]]> The Evolution of Influencer Marketing with Virtual Influencers https://www.euruni.edu/blog/marketing-virtual-influencers/ Tue, 15 Dec 2020 07:44:00 +0000 https://www.euruni.edu/blog/?p=29905 In April 2016, an American-Brazilian influencer from South California called “Lil Miquela” posted her first pictures to Instagram. Fast forward just a few years and Lil Miquela had amassed well over two million followers on the social media platform.   Like many other social media influencers, Lil Miquela shares glimpses of her life with her followers, including pictures of her post-workout smoothie or snaps of her hanging with friends. Sounds pretty standard, right? Well not quite… there is something quite unique about this social media influencer.  Lil Miquela is not actually a real person. Every aspect of Lil Miquela’s virtual world is created and carefully crafted, pixel by […]

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]]> The Year in Review: 2020 | Top 5 Most Creative Ad Campaigns https://www.euruni.edu/blog/the-year-in-review-2020-top-ad-campaigns/ Wed, 25 Nov 2020 10:37:00 +0000 https://www.euruni.edu/blog/?p=29798 Over the last few months, the world has transformed in ways that many never thought possible. Some upheavals, like nationwide lockdowns, travel bans and social distancing measures, are only short-term. Others will likely continue far into the future.   The changes that are here to stay are a matter of speculation at this stage. But it’s possible to get a sense of what’s waiting over the horizon from an unlikely source: advertisements.   Big enterprises are among the most powerful drivers of transformation, with significant sway over consumer habits and perceptions. What’s more, they are adept at pinpointing emerging trends and riding the waves […]

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]]> How To Build an Effective E-commerce Campaign https://www.euruni.edu/blog/build-effective-e-commerce-campaign/ Wed, 14 Oct 2020 11:05:39 +0000 https://www.euruni.edu/blog/?p=29548 E-commerce marketing is a relatively new field. People often forget that e-commerce itself is only around fifty years old. Amazon.com, now the world’s biggest online store, was launched in 1995, a mere twenty-five years ago. That’s why it’s important to keep in mind the fact that e-commerce marketing represents a fast-developing area that’s ripe for innovation.  Generally speaking, e-commerce marketers are tasked with driving traffic to an online store. They create dedicated campaigns for digital channels like social media (especially Facebook and Instagram), email and search engines.   In this post, we’ll look at how successful strategies are created to answer the […]

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]]> 4 Inspiring E-Commerce Campaigns and Why They Worked https://www.euruni.edu/blog/4-inspiring-e-commerce-campaigns/ Wed, 16 Sep 2020 09:34:47 +0000 https://www.euruni.edu/blog/?p=29414 One of the best ways to learn how to build an effective e-commerce marketing strategy is to analyze effective campaigns from other brands. In fact, learning by example is an effective approach to gain understanding and transferrable knowledge in any business field.   So, what is a jaw-dropping eCommerce campaign supposed to achieve? How is it supposed to be created? Finally, how can it fit into a brand’s overall marketing plan? In this article, we explore four of the most inspiring e-commerce marketing campaigns we’ve encountered. We’ll take a look at the ideas underpinning them, initial goals, target audiences and the results.   […]

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