brand management Archives | Blog | EU Business School

Brand Communication Strategies in Uncertain Times With Catalina Abadia

EU Business School — Tue, 02 Mar 2021 09:26:31 +0000

Over the last year, brands of all sizes have sought to adapt to a radically altered economic landscape and redesign their communication strategies. Some have been successful. Some have seen significantly diminished sales and revenues. And others have been forced to shut their doors indefinitely. So, what separates the brands that have successfully adapted from those that haven’t? We invited communications expert Catalina Abadia to discuss this important question. Catalina works for the Hain Celestial Group as the U.S. advertising director. She is an EU Business School alumna and is currently based in New York. The Hain Celestial Group has […]

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The Importance of Employer Branding: 4 Tips to Help You Excel

EU Business School — Thu, 25 Feb 2021 09:02:58 +0000

Employer branding matters. According to Glassdoor, 69% of job-hunters won’t work with a company held in low regard. And 84% of employees would consider moving to a company that has a better reputation than their current one. Despite this reality, many businesses continue to overlook employer branding, focusing resources exclusively on customer-facing strategy. As a result, they close themselves off from large pools of talent and increase the likelihood that current employees will look elsewhere. In this post, we look at employer branding and explain how you can build a strategy that lifts you above your competitors. What Is Employer […]

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