Business advice Archives | Blog | EU Business School EU Blog Wed, 19 Feb 2025 10:20:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Why is Customer Lifetime Value Important, and How to Calculate It https://www.euruni.edu/blog/why-is-customer-lifetime-value-important-and-how-to-calculate-it/ Thu, 04 Nov 2021 07:00:00 +0000 https://www.euruni.edu/blog/?p=33459 When measuring your company’s success, you don’t just want to know how many sales you’ve already made. You also want to be able to project how much money you will make in the future. Establishing a customer lifetime value, or a CLV, is the metric that helps you do that. What is Customer Lifetime Value? CLV refers to how much a business can expect to earn from an average customer for the entire course of their interaction. This is a useful metric because it helps companies develop a deeper understanding of how customers interact with their business. This empowers them […]

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]]> What Makes You a Great Team Member? https://www.euruni.edu/blog/what-makes-you-a-great-team-member/ Tue, 31 Aug 2021 07:00:00 +0000 https://www.euruni.edu/blog/?p=32503 It has to be one of the most common interview questions: how do you perform as part of a team? Yet, in the competitive world of business, it can be a tricky one to answer. After all, the question isn’t asking how great you are as an individual—it’s about how you relate to others. Why do employers look for teamwork skills? Almost every job involves some degree of cooperation with others. Ultimately, the success of your employer’s endeavors depends heavily on their team successfully working together. If employees cannot effectively unite and join forces to fulfill a shared mission, then […]

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]]> Do You Suffer From Imposter Syndrome? How to Identify and Manage Your Inner Negative Voice https://www.euruni.edu/blog/do-you-suffer-from-imposter-syndrome-how-to-identify-and-manage-your-inner-negative-voice/ Tue, 27 Jul 2021 07:00:00 +0000 https://www.euruni.edu/blog/?p=32012 Have you ever felt like a fraud? Do you tend to write your achievements off as flukes rather than give yourself credit for what you’ve accomplished? When you receive a compliment, do you imagine that you’ve tricked someone rather than truly impressed them? If you answered “yes” to any of the above, you might be suffering from a case of imposter syndrome. Don’t worry; it’s a surprisingly common affliction. However, you’ll need to overcome this issue (or at least learn to manage it) if you want to fulfill your full potential. Read on to learn more about your inner negative […]

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]]> How to Run a Small Business: 7 Tips for Success https://www.euruni.edu/blog/how-to-run-a-small-business-7-tips-for-success/ Thu, 06 May 2021 07:00:00 +0000 https://www.euruni.edu/blog/?p=30857 More than half of small businesses fail within five years of launching. That’s not all the worrying reality that the stats show though as data published by the Bureau of Labour Statistics shows that only 30 percent of new businesses manage to continue operating after a decade. Overall, this demonstrates a failure rate of 70 percent. To put it bluntly, the odds are stacked against small business owners. The simple truth is that most founders will be forced to shut their doors within the first ten years of launching their new company. Failure, however, is not a given. If you’re […]

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]]> Why We Need a Why With Alex Dilme https://www.euruni.edu/blog/why-do-we-need-a-why/ Wed, 21 Apr 2021 07:30:00 +0000 https://www.euruni.edu/blog/?p=30754 Why is it important for individuals and businesses to understand their purpose? This is the question that business strategist Alex Dilme posed to EU Business School students when he opened his presentation, entitled “Why We Need a Why”. According to Alex, when businesses and individuals fully understand the answer to this question, it is then possible to build sustainable competitive advantages. This certainly is the case from both a company perspective and in terms of personal employee goals and outputs, including your own. In this post, we’re going to outline the key takeaways from Alex’s presentation. We’ll look specifically at […]

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]]> Power to The People: Understanding Company Culture & Finding The Right Fit https://www.euruni.edu/blog/power-to-the-people/ Tue, 13 Apr 2021 07:30:00 +0000 https://www.euruni.edu/blog/?p=30761 How can we identify if a company is the right cultural fit for us? The very question posed to EU Business School students by successful entrepreneur and people and organization shaker, Emma Giner, as she opened her fascinating Crafting Your Future webinar conference, entitled ‘Power to The People: Understanding Company Culture and Finding the Right Fit’, which took place on Friday, March 26 at 4.30 p.m. CET. As Mrs. Giner sees it, “finding the right entourage, where you can be yourself and where you can develop yourself and can have a positive career” is the key to accurately identifying that […]

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]]> Tackling Global Challenges Through Social Business and Impact Investing https://www.euruni.edu/blog/social-business-impact-investing/ Mon, 22 Feb 2021 08:52:58 +0000 https://www.euruni.edu/blog/?p=30318 EU Business School students received a presentation from Luise Ammerschuber, the Director and Founder of YESS Impact and AMCO – Ammerschuber Consulting. Luise is also a published author and an in-demand public speaker. She has a BA in International Relations and Development as well as a LLM Master in International Human Rights Law. She is most known for her work with social businesses and impact investing. Her professional interests include empowering women in business and supporting the creation of employment opportunities in developing countries. She is originally from Berlin, Germany; however, her work and studies have taken her to diverse […]

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]]> Communication in Uncertain Times https://www.euruni.edu/blog/communication-in-uncertain-times/ Thu, 21 Jan 2021 12:25:42 +0000 https://www.euruni.edu/blog/?p=30069 During the turbulence of 2020 many of us turned to social media for breaking news and live responses to the pandemic. Ignacio Mendiboure, a Senior Marketing Manager at Twitter, spoke recently to EU Business School students about these online conversations, which he described as “shaping” the events of last year. He also delivered some practical advice for brands who wish to adapt their communication strategies for our current time of crisis. “It’s all happening on Twitter” was the key message that Ignacio conveyed. 2020 was a growth year for the online platform, which is primarily used for sharing ideas and […]

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]]> Job Success in Times of COVID With Dr. Nuria Soler Aguilar https://www.euruni.edu/blog/job-success-in-times-of-covid/ Mon, 18 Jan 2021 14:34:50 +0000 https://www.euruni.edu/blog/?p=30051 The global job market is in turmoil. The COVID-19 pandemic, which easily ranks as the worst health crisis in a century, has rocked all of the world’s major economies. And national rates of unemployment have ballooned over the last several months. If you’re uncertain about your future career, you’re not alone. You might be beginning undergraduate studies, have recently graduated, or are already in employment but considering a change of direction. Whatever your personal situation, making sense of the job market during these unprecedented times is incredibly difficult, particularly when it comes to identifying opportunities and imagining a post-COVID-19 world. […]

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]]> Brand Evolution and Business Expansion at MAPFRE With Alejandro Boutin https://www.euruni.edu/blog/brand-evolution-business-expansion-mapfre/ Tue, 12 Jan 2021 13:52:34 +0000 https://www.euruni.edu/blog/?p=30026 Despite significant upheavals in the global economy, the insurance industry has remained resilient. Insurance companies have driven a range of innovations to adapt to shifting marketplaces and connect with customers across disparate demographics. These innovations include (but are not limited to) artificial intelligence (AI), automation, digitalization, alternative sales platforms and product diversification. Business leaders of all types can learn valuable lessons by looking at the insurance sector. To that end, we invited Alejandro Boutin, who graduated from EU Business School in 1994, to come and talk about MAPFRE, one of the world’s leading insurance companies. Alejandro is currently CEO EMEA […]

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