brand Archives | Blog | EU Business School EU Blog Tue, 02 Sep 2025 13:48:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Brand Evolution and Business Expansion at MAPFRE With Alejandro Boutin https://www.euruni.edu/blog/brand-evolution-business-expansion-mapfre/ Tue, 12 Jan 2021 13:52:34 +0000 https://www.euruni.edu/blog/?p=30026 Despite significant upheavals in the global economy, the insurance industry has remained resilient. Insurance companies have driven a range of innovations to adapt to shifting marketplaces and connect with customers across disparate demographics. These innovations include (but are not limited to) artificial intelligence (AI), automation, digitalization, alternative sales platforms and product diversification. Business leaders of all types can learn valuable lessons by looking at the insurance sector. To that end, we invited Alejandro Boutin, who graduated from EU Business School in 1994, to come and talk about MAPFRE, one of the world’s leading insurance companies. Alejandro is currently CEO EMEA […]

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]]> The Art of Storytelling: Grow Your Brand, Boost Engagement & Drive Conversions https://www.euruni.edu/blog/storytelling-brand-engagement-conversions/ Mon, 28 Sep 2020 11:51:00 +0000 https://www.euruni.edu/blog/?p=29490 As human beings, we are hard-wired to connect emotionally with stories. Stories hold power to entertain, illuminate and deeply move people. In some cases, stories have even altered the course of history, shifting opinions and spurring action on a colossal scale.   Consider the lasting influence on political discourse, for example, of George Orwell’s book 1984. Or, moving closer to the present day, the global impact of An Inconvenient Truth, a documentary by Al Gore which alerted millions, if not billions, to the dangers of climate change.   So what does all this have to do with brands, engagement and conversions? Businesses that […]

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]]> 8 Steps to Building a Strong Brand With Matt Daley https://www.euruni.edu/blog/building-strong-brand/ Mon, 24 Aug 2020 08:00:00 +0000 https://www.euruni.edu/blog/?p=29294 A strong brand is the foundation of any successful business. If you think about the products or services you use on a daily basis, it’s likely a memorable, trustworthy and compelling brand logo will spring to mind.   It’s difficult to overstate the importance of brand strategy in a business context. That’s why we invited Matt Daley, brand consultant and founder of performance marketing agency Circulate Digital, to talk about how businesses of all shapes and sizes can build effective brands.   His agency, which has offices in both the UK and Spain, works with clients all around the globe and has gained an international reputation for driving significant return-on-investment.  […]

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]]> Branding Strategy: 5 Reasons It’s Important for Any Business https://www.euruni.edu/blog/branding-strategy-reasons-important-business/ Thu, 30 Jul 2020 09:01:32 +0000 https://www.euruni.edu/blog/?p=29105 The world’s most successful companies all have one thing in common: powerful brands. Coca-Cola, Google, Walmart, Amazon, Rolls Royce, Ferrari – everybody instantly recognizes these names and what they stand for.   Branding strategy is one of the foundational pillars of business. Simply presenting a unified brand message can increase profits by nearly 25%. And companies pour hundreds of millions of dollars every year into crafting the right approach to branding.  In this post, you’ll learn about the main reasons why branding strategy is crucial for business success.   What Is Branding Strategy?  The term “brand” in a business context derives from the ancient practice […]

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]]> How to Understand and Communicate Your Brand Mission https://www.euruni.edu/blog/understand-communicate-brand-mission/ Tue, 25 Feb 2020 07:00:53 +0000 https://www.euruni.edu/blog/?p=27627 Regardless of your niche or sector, establishing a clear-cut brand mission is essential for business success. In the digital age, branding holds a great deal of value. Aesthetically inspiring visuals appeal to consumers across sectors, but in today’s world, branding runs deeper than logos or slogans alone. It’s brand values that really count. Harvard Business Review suggests that brand loyalty is forged when you share values with your consumers. It’s not the number of interactions that a person has with your business, but the relatability and value of each interaction that matters. By gaining a deeper understanding of your brand […]

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