{"id":27226,"date":"2019-11-14T17:10:10","date_gmt":"2019-11-14T15:10:10","guid":{"rendered":"https:\/\/www.euruni.edu\/blog\/?p=27226"},"modified":"2022-08-09T13:05:49","modified_gmt":"2022-08-09T11:05:49","slug":"general-manager-loreal-morocco-yassine-bakkari","status":"publish","type":"post","link":"https:\/\/www.euruni.edu\/blog\/general-manager-loreal-morocco-yassine-bakkari\/","title":{"rendered":"General Manager of L\u2019Or\u00e9al Consumer Product Division – Morocco, Yassine Bakkari"},"content":{"rendered":"\n

EU alumnus Yassine Bakkari discusses his remarkable career trajectory, which has already taken him to five countries on three continents. He credits his MBA course<\/a> at EU for his transformation from production engineer to General Manager of L\u2019Or\u00e9al Morocco Consumer Products.<\/p>\n\n\n\n

L\u2019Or\u00e9al<\/a> is the world\u2019s largest cosmetics company and one of the most globally recognized brands. Yassine, who speaks French, English, Arabic, Spanish and Turkish, currently lives in Casablanca, Morocco, and enjoys playing football and going on adventures with his wife and children.<\/p>\n\n\n\n

Where did you begin\nyour career?<\/strong><\/h2>\n\n\n\n

I started aged 22 in\nFrance as a production engineer with the Swedish group Tetra Pak. It was a very\nfast, intense experience in terms of learning about management and leadership. Four\nyears later, I moved to Damascus to work for the Bel Group, the worldwide\nleader in cheese products, with brands like Kiri, Babybel and Laughing Cow. I\nworked with the factory\u2019s supply chain to grow the operation and export products\nto numerous Middle Eastern countries. Unfortunately, we had to stop our\noperations in 2011 because of the national unrest, and yet maintain supply\nchain continuity to ensure the international markets didn\u2019t suffer.  <\/p>\n\n\n\n

How did the MBA\nprogram at EU help you transition to a new career?<\/strong><\/h2>\n\n\n\n

I already had a background in industry, but I had developed a strong interest in business during my career to that point. So, while still dismantling our Syrian operation, I decided to do an MBA in marketing with EU. <\/p>\n\n\n\n

EU transformed my life. Although I was interested in business, I didn\u2019t know what it really meant. Through the program, I not only learned what business was, but I learned it in an environment where I could discuss my ideas with my peers and other professionals. The experience gave me a 360-degree perspective of organizational behavior, management, leadership, strategy, commercial excellence, marketing, finance and accounting. Before I took the program, I didn\u2019t know the difference between finance and accounting. Now I do.<\/p>\n\n\n\n

After my program, I spent\nabout two years in Egypt as Industrial Director for the Bel Group in Northeast\nAfrica, which is not the most stable part of the world and involved some\nspecific leadership challenges. I learned a lot about commercial operations in\nthis position as we exported to many countries in Africa and across the Middle\nEast. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

What has working\nwith a world-leading company like L\u2019Or\u00e9al taught you?<\/strong><\/h2>\n\n\n\n

Shortly after, I joined L’Or\u00e9al in Turkey as the general manager for a recently acquired factory for a very popular local hair care brand. It was a dream to join a worldwide cosmetics leader, a company driven by its passion for beauty, entrepreneurship and ethics. My job was to manage the so-called \u2018L’Orealization\u2019 of the company \u2013 in other words, to make sure it met our global standards. Then, I was promoted and moved to Dubai as Middle East Operations Director, managing the end-to-end supply chain for the four divisions. I learned a lot about go-to-market, business leadership and innovation<\/a>, marketing, product development and customer relationships within mass market and selective sectors. These have already proved very useful in my latest role: I am now the General Manager for L\u2019Or\u00e9al Morocco Consumer Goods, and I really enjoy my job every day. <\/p>\n\n\n\n

The EU experience does not end at\ngraduation. We like to maintain a close relationship with our alumni, wherever\nthey may be in the world.<\/p>\n\n\n\n

EU\u00b4s 27,000+ alumni hold top positions in multinational corporations, growing SMEs and innovative startups around the world. The EU Alumni Association holds regular networking events, presentations and seminars which are presented on the Alumni Hub<\/a>, an online platform. Members use the Hub for keeping up to date with alumni events, sharing news about their achievements, connecting with former classmates, offering career opportunities and mentoring others. <\/p>\n\n\n\n

\"study<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

EU alumnus Yassine Bakkari discusses his remarkable career trajectory, which has already taken him to five countries on three continents. He credits his MBA course at EU for his transformation from production engineer to General Manager of L\u2019Or\u00e9al Morocco Consumer Products. L\u2019Or\u00e9al is the world\u2019s largest cosmetics company and one of the most globally recognized brands. Yassine, who speaks French, English, Arabic, Spanish and Turkish, currently lives in Casablanca, Morocco, and enjoys playing football and going on adventures with his wife and children. Where did you begin your career? I started aged 22 in France as a production engineer with […]<\/p>\n","protected":false},"author":2,"featured_media":34630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[636,1764],"tags":[],"class_list":["post-27226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-eu-business-school","post--single"],"yoast_head":"\r\nGeneral Manager of L\u2019Or\u00e9al Consumer Product Division - Morocco, Yassine Bakkari | EU Business School<\/title>\r\n<meta name=\"description\" content=\"EU alumnus Yassine Bakkari credits his MBA course at EU for his transformation from production engineer to General Manager of L\u2019Or\u00e9al Morocco.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.euruni.edu\/blog\/general-manager-loreal-morocco-yassine-bakkari\/\" \/>\r\n<meta name=\"author\" content=\"EU Business School\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.euruni.edu\/blog\/general-manager-loreal-morocco-yassine-bakkari\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"EU Blog\",\"item\":\"https:\/\/www.euruni.edu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EU Community\",\"item\":\"https:\/\/www.euruni.edu\/blog\/category\/eu-business-school-community\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"EU Business School\",\"item\":\"https:\/\/www.euruni.edu\/blog\/category\/eu-business-school-community\/alumni\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"General Manager of L\u2019Or\u00e9al Consumer Product Division – Morocco, Yassine Bakkari\"}]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"General Manager of L\u2019Or\u00e9al Consumer Product Division - Morocco, Yassine Bakkari | EU Business School","description":"EU alumnus Yassine Bakkari credits his MBA course at EU for his transformation from production engineer to General Manager of L\u2019Or\u00e9al Morocco.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.euruni.edu\/blog\/general-manager-loreal-morocco-yassine-bakkari\/","author":"EU Business School","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.euruni.edu\/blog\/general-manager-loreal-morocco-yassine-bakkari\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"EU Blog","item":"https:\/\/www.euruni.edu\/blog\/"},{"@type":"ListItem","position":2,"name":"EU Community","item":"https:\/\/www.euruni.edu\/blog\/category\/eu-business-school-community\/"},{"@type":"ListItem","position":3,"name":"EU Business School","item":"https:\/\/www.euruni.edu\/blog\/category\/eu-business-school-community\/alumni\/"},{"@type":"ListItem","position":4,"name":"General Manager of L\u2019Or\u00e9al Consumer Product Division – Morocco, Yassine Bakkari"}]}]}},"_links":{"self":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts\/27226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/comments?post=27226"}],"version-history":[{"count":16,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts\/27226\/revisions"}],"predecessor-version":[{"id":30272,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts\/27226\/revisions\/30272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/media\/34630"}],"wp:attachment":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/media?parent=27226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/categories?post=27226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/tags?post=27226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}