{"id":29560,"date":"2020-10-15T15:49:39","date_gmt":"2020-10-15T13:49:39","guid":{"rendered":"https:\/\/www.euruni.edu\/blog\/?p=29560"},"modified":"2021-06-14T12:54:59","modified_gmt":"2021-06-14T10:54:59","slug":"importance-diversity-inclusion-workplace","status":"publish","type":"post","link":"https:\/\/www.euruni.edu\/blog\/importance-diversity-inclusion-workplace\/","title":{"rendered":"Understanding the Importance of Diversity and Inclusion in the Workplace"},"content":{"rendered":"\n<p>Creating a <a href=\"https:\/\/www.euruni.edu\/blog\/cultural-diversity-virtual-work-environment\/\" data-type=\"post\" data-id=\"30005\">diverse and inclusive\u00a0workforce<\/a> is not just about virtue signaling.\u00a0Myriad\u00a0studies have shown that a diverse workforce leads to greater levels of innovation and profitability. Diversity is a question of growth and profit, and there are numerous ways that it\u00a0should\u00a0play out in companies hoping to reap the full benefit of their efforts.\u00a0\u00a0<\/p>\n\n\n\n<p>Here, we explore how diversity and inclusivity initiatives can be integrated across a&nbsp;business, and&nbsp;discover some of the companies taking the lead.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Diversity and Inclusion<\/strong><strong>&nbsp;in the Workplace<\/strong><strong>?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Each company\u00a0should have\u00a0their own definition of what\u00a0<a href=\"https:\/\/www.euruni.edu\/blog\/diversity-training-does-it-work\/\" data-type=\"post\" data-id=\"30850\">diversity and inclusion<\/a>\u00a0means for them,\u00a0defined in a vision statement.\u00a0This statement\u00a0should outline why diversity and inclusion is important to the overall mission of the company. Importantly, the vision is only the beginning: it should inform\u00a0a comprehensive\u00a0strategy that incorporates communications,\u00a0processes\u00a0and\u00a0performance metrics, and is understood\u00a0by employees\u00a0across the business.\u00a0\u00a0<\/p>\n\n\n\n<p><strong>Diversity&nbsp;and inclusion strategies&nbsp;should encompass all measures of difference, including&nbsp;sex,&nbsp;gender, age, nationality, race&nbsp;and&nbsp;religion.<\/strong> In the context of a private company, diversity and inclusion&nbsp;at its fullest sense means seeking to diversify the workforce from entry level positions to leadership roles&nbsp;and&nbsp;to support diversity&nbsp;throughout the recruitment process,&nbsp;as well as ensuring diversity in&nbsp;the supply chain and&nbsp;investments.&nbsp;Companies&nbsp;engaging in diversity and inclusion&nbsp;seek to create an inclusive workplace&nbsp;culture, a diverse workforce and&nbsp;to&nbsp;capitalize on this in the marketplace, with diverse ideas and perspectives&nbsp;from employees attracting a diverse range of clients.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why&nbsp;Is&nbsp;It Important&nbsp;in Business?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Numerous studies have proven the benefits&nbsp;of increasing diversity and ensuring&nbsp;inclusion in the workplace.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A study by Boston Consulting Group\u2019s strategy think tank&nbsp;found&nbsp;\u201ca strong and statistically significant correlation between the diversity of management teams and overall innovation.\u201d&nbsp;And a&nbsp;report from&nbsp;McKinsey&nbsp;found&nbsp;that companies with <strong>the most&nbsp;ethnically&nbsp;diverse executive teams are 33% more likely to outperform their peers on profitability<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This data is further underpinned by a Deloitte study focused on&nbsp;Millennials&nbsp;and Generation Z, which&nbsp;found&nbsp;that both generations&nbsp;will&nbsp;support businesses whose values align with their&nbsp;own, and&nbsp;penalize those who&nbsp;don\u2019t. They also found that job loyalty among members of these generations rises as businesses address key issues,&nbsp;including&nbsp;diversity and inclusion.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Furthermore,&nbsp;Glassdoor&nbsp;discovered&nbsp;that&nbsp;two thirds of job seekers place importance in&nbsp;a diverse workforce&nbsp;when evaluating companies and job offers.&nbsp;They\u2019ve recently added diversity and inclusion metrics into their employer ratings, which are&nbsp;submitted anonymously&nbsp;by employees and enable jobseekers to&nbsp;assess&nbsp;employers. Glassdoor CEO&nbsp;Christian Sutherland-Wong&nbsp;said: \u201cJob seekers and employees today really care about equity, and for too long they\u2019ve lacked access to the information needed to make informed decisions about the companies that are, or are not, truly inclusive.\u201d&nbsp;<\/p>\n\n\n\n<p>Finally, Debra Walton, chief product &amp; content officer,&nbsp;financial &amp;&nbsp;risk&nbsp;at&nbsp;Thomson Reuters,&nbsp;said: \u201cOur research shows that companies that make investments and focus on ESG&nbsp;[environmental, social, and governance]&nbsp;matters can have a stronger stock performance and better long-term profitability. For investors, looking beyond financial data is becoming more important.\u201d&nbsp;Underpinning company values with active efforts to improve on diversity and inclusion performance, alongside other ESG matters, will reap&nbsp;financial returns&nbsp;in the long run.&nbsp;&nbsp;<\/p>\n\n\n\n<p>All these studies go to show&nbsp;that&nbsp;it&nbsp;is essential for companies aiming to attract and retain a loyal workforce, expand their product lines and grow their customer base,&nbsp;to address diversity and inclusion.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Achieving a&nbsp;<\/strong><strong>Diverse and Inclusive Workplace<\/strong>&nbsp;<\/h2>\n\n\n\n<p>There&nbsp;are many&nbsp;approaches&nbsp;businesses&nbsp;can take to improve their record on diversity and inclusion.&nbsp;There\u2019s no one-size-fits all approach here;&nbsp;companies&nbsp;need to design a strategy that aligns with their&nbsp;vision, produce their own goals and determine how to integrate these measures across their&nbsp;business.&nbsp;Diversity and inclusion initiatives should be spearheaded by&nbsp;someone&nbsp;at the top of the hierarchy, preferably the CEO or&nbsp;a&nbsp;board member. This helps to&nbsp;ensure accountability&nbsp;and&nbsp;that&nbsp;challenges are raised during top-level discussions.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Diversity and <a href=\"https:\/\/www.euruni.edu\/blog\/stategies-for-creating-inclusion-in-business\/\" data-type=\"post\" data-id=\"30789\">inclusion <\/a>cannot be achieved by publishing a statement on the website and\u00a0sending out a press release. It requires real and sustained effort and a data driven approach, to ensure that initiatives are measured and enhanced for maximum effect. This should be seen and managed as a project with concrete outcomes, a timeline and a budget, if businesses want to\u00a0have success in this area.\u00a0\u00a0<\/p>\n\n\n\n<p>An effective diversity&nbsp;and inclusion&nbsp;strategy&nbsp;may&nbsp;include&nbsp;commitments to:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Post&nbsp;job openings across a spectrum of job sites<\/strong>&nbsp;with&nbsp;diverse&nbsp;audiences,&nbsp;to&nbsp;reach&nbsp;diverse jobseekers.&nbsp;&nbsp;<\/li><li><strong>Form&nbsp;partnerships with local institutions<\/strong>&nbsp;like universities and colleges&nbsp;with a&nbsp;diverse&nbsp;student&nbsp;body.&nbsp;&nbsp;<\/li><li><strong>Offer internships, apprenticeships and training programs<\/strong>&nbsp;to make sure there&nbsp;are diverse candidates with the knowledge needed to fill entry level roles.&nbsp;&nbsp;<\/li><li><strong>Eliminate bias in recruitment<\/strong>:&nbsp;implement blind&nbsp;CV&nbsp;screening so unconscious bias does not eliminate diverse candidates.&nbsp;<\/li><li><strong>Consider quotas<\/strong>&nbsp;as a&nbsp;useful way to ensure you hit self-imposed diversity and inclusion targets.&nbsp;&nbsp;<\/li><li><strong>Publish a diversity and inclusion report<\/strong>&nbsp;to&nbsp;allow&nbsp;customers and employees to hold&nbsp;you&nbsp;to account.&nbsp;This has an added benefit:&nbsp;transparency&nbsp;about your efforts and mistakes&nbsp;in diversity and inclusion will chime well with&nbsp;Millennial and&nbsp;Generation&nbsp;Z customers, who are values driven and appreciate corporate honesty.&nbsp;&nbsp;<\/li><li><strong>Participate in&nbsp;public rankings<\/strong>&nbsp;such as the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.diversityinc.com\/diversityinc-top-50-lists-since-2001\/\" target=\"_blank\">Diversity Inc Top 50<\/a>&nbsp;list, which&nbsp;builds&nbsp;momentum&nbsp;behind change initiatives&nbsp;and allows&nbsp;customers and jobseekers to make informed decisions&nbsp;about&nbsp;the companies they engage with.&nbsp;&nbsp;<\/li><li><strong>Establish internal networks and mentoring initiatives<\/strong>&nbsp;that&nbsp;create space for difficult conversations,&nbsp;facilitate&nbsp;honest feedback&nbsp;and&nbsp;provide&nbsp;career development support.&nbsp;&nbsp;<\/li><li><strong>Assess procurement practices<\/strong>&nbsp;and integrate diversity requirements into your processes.&nbsp;&nbsp;<\/li><li><strong>Look at supplier&nbsp;diversity<\/strong>&nbsp;and ensure that you are sourcing products, materials and services from businesses that also prioritize diversity.&nbsp;<\/li><li><strong>Analyze company investments<\/strong>&nbsp;and seek to diversify your portfolio. Investing in minority owned businesses, for example, can&nbsp;lead to real and measurable impact on your community, which will have the bonus&nbsp;effect&nbsp;of&nbsp;positive press and brand perception.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Works:&nbsp;Success in Diversity and Inclusion<\/strong>&nbsp;<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Case Study:&nbsp;PricewaterhouseCoopers (PwC)<\/strong>&nbsp;<\/h4>\n\n\n\n<p>PwC have set a great example&nbsp;for how to approach diversity and inclusion with their&nbsp;multifaceted,&nbsp;data-driven&nbsp;approach.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Firstly,&nbsp;they&nbsp;publish&nbsp;their&nbsp;diversity&nbsp;and inclusion&nbsp;data.&nbsp;And this is accompanied by&nbsp;detailed&nbsp;data analysis, which draws&nbsp;attention to areas&nbsp;they\u2019ve&nbsp;identified&nbsp;as&nbsp;needing&nbsp;improvement. For example, while they noted a positive increase in&nbsp;the number of&nbsp;diverse&nbsp;employees at various levels in the company, they also&nbsp;found&nbsp;that this was not reflected in promotions. Diverse colleagues \u2013 women, people&nbsp;of color&nbsp;or&nbsp;those&nbsp;from ethnic minorities, for example \u2013 were not being given&nbsp;opportunities&nbsp;to work with the company\u2019s most&nbsp;important clients.&nbsp;In response,&nbsp;they\u2019ve committed to&nbsp;redesigning&nbsp;their&nbsp;\u2018talent pipelines\u2019 to&nbsp;make sure that diverse employees have access to the best projects and are able to advance their careers at PwC.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Secondly, they\u2019ve launched a CEO-driven commitment to advance diversity and inclusion&nbsp;across businesses globally.&nbsp;More than 1,200 CEOs from world-leading companies, representing over 85 industries, have signed the&nbsp;pledge&nbsp;and are creating change&nbsp;in their businesses.&nbsp;US Chairman and Senior Partner at PwC Tim Ryan said:&nbsp;\u201cWe\u2019re serious about developing the best and most inclusive leaders in the world and this is another way we\u2019re taking action to make that commitment a reality.\u201d&nbsp;<\/p>\n\n\n\n<p>PwC is not the only company&nbsp;making&nbsp;change happen.&nbsp;Further examples from&nbsp;across the&nbsp;corporate&nbsp;world&nbsp;highlight&nbsp;things to consider&nbsp;when&nbsp;promoting&nbsp;diversity and inclusion:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Diversity&nbsp;and inclusion strategies need to be tailor&nbsp;made:&nbsp;<\/strong>Recognizing that&nbsp;publishing&nbsp;is&nbsp;an overwhelmingly white sector&nbsp;(80% of employees across the industry are white), Penguin Random House&nbsp;U.S.A.&nbsp;have appointed a campus recruiter to build relationships with&nbsp;schools that have diverse enrollment, in order to diversify their talent pool.&nbsp;&nbsp;<\/li><li><strong>Diversity and inclusion initiatives need a dedicated resource:<\/strong>&nbsp;Since widespread black lives matter protests over the summer following the death of George Floyd,&nbsp;a number of&nbsp;multinational companies, including&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.diarydirectory.com\/newsarticle\/cond%C3%A9-nast-appoints-first-ever-global-chief-diversity-and-inclusion-officer\/32864\" target=\"_blank\">Cond\u00e9 Nast<\/a>, have announced the appointment of high-level employees to spearhead rejuvenated diversity and inclusion efforts. Glassdoor&nbsp;found&nbsp;that postings for roles in diversity and inclusion fell by nearly 60% between early March and early June when the pandemic hit (compared to a 28% drop in overall job postings),&nbsp;but&nbsp;increased by 50% after the protests. And executive level roles such as chief diversity officer or vice president of diversity and inclusion more than doubled. While demonstrating that people and companies&nbsp;are sitting up and taking notice of the need for change, this data also intimates, worryingly,&nbsp;that diversity and inclusion is often seen as an added extra and is the first to go&nbsp;in a crisis, when arguably it is most needed.&nbsp;<\/li><li><strong>Language matters:<\/strong>&nbsp;In all communication and conversation, pharmaceuticals giant Novartis has&nbsp;replaced&nbsp;the word \u2018disability\u2019 with \u2018diverseability,\u2019 to reflect their belief that people living with disabilities have diverse skills, rather than a lack of ability.&nbsp;And,&nbsp;catalyzed by&nbsp;Black Lives Matter&nbsp;protests and worldwide focus on structural racism, Unilever and L\u2019Oreal&nbsp;changed the language&nbsp;they use&nbsp;in relation&nbsp;to&nbsp;their&nbsp;skin lightening products, which many argue are popular due to&nbsp;a&nbsp;damaging&nbsp;historic association of paleness with beauty.&nbsp;Yet&nbsp;this has been criticized as&nbsp;a PR move, as&nbsp;both companies continue to profit from these&nbsp;products.&nbsp;<\/li><li><strong>Rapid action is impactful:<\/strong>&nbsp;Starbucks, following an incident at one of their stores, shut down all&nbsp;their&nbsp;outlets&nbsp;across America&nbsp;on the same day&nbsp;to&nbsp;conduct racial-bias training with all&nbsp;their&nbsp;employees.&nbsp;And&nbsp;they\u2019ve been&nbsp;praised&nbsp;for doing so.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>It&nbsp;seems&nbsp;extraordinary that it has taken so long&nbsp;for this issue to be given the attention that it requires,&nbsp;but a tide of change is&nbsp;finally&nbsp;sweeping the business world. These examples are just some of the many&nbsp;inspiring initiatives being taken&nbsp;across industry globally.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T<\/strong><strong>he&nbsp;<\/strong><strong>F<\/strong><strong>uture of&nbsp;<\/strong><strong>D<\/strong><strong>i<\/strong><strong>v<\/strong><strong>ersity and&nbsp;<\/strong><strong>I<\/strong><strong>nclusion<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Not only do current business leaders need to address the lack of diversity and inclusion across their&nbsp;companies, but we need to educate&nbsp;the next generation about the importance of <a href=\"https:\/\/www.euruni.edu\/blog\/diversity-in-education\/\" target=\"_blank\" rel=\"noreferrer noopener\">keeping diversity and inclusion high on the agenda<\/a>. Profitability and growth depend on it.&nbsp;<\/p>\n\n\n\n<p>At <a href=\"http:\/\/www.euruni.edu\">EU Business School<\/a>, our faculty are entrepreneurs, consultants and leaders who draw on their own professional experiences\u00a0to teach the <a href=\"https:\/\/www.euruni.edu\/blog\/alumnus-of-the-month-omar-berrada-coo-at-man-city-football-club\/\" data-type=\"post\" data-id=\"25133\">next generation of leaders<\/a>.\u00a0Diversity and inclusion\u00a0is\u00a0an important\u00a0aspect of the syllabus\u00a0of each of\u00a0our programs\u00a0across a wide range of specialisms.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.euruni.edu\/en\/Programs\/programs.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.euruni.edu\/blog\/wp-content\/uploads\/Define_750x125_3.gif\" alt=\"eu business school define\" class=\"wp-image-28872\" width=\"1106\" height=\"184\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Creating a diverse and inclusive\u00a0workforce is not just about virtue signaling.\u00a0Myriad\u00a0studies have shown that a diverse workforce leads to greater levels of innovation and profitability. Diversity is a question of growth and profit, and there are numerous ways that it\u00a0should\u00a0play out in companies hoping to reap the full benefit of their efforts.\u00a0\u00a0 Here, we explore how diversity and inclusivity initiatives can be integrated across a&nbsp;business, and&nbsp;discover some of the companies taking the lead.&nbsp; What is Diversity and Inclusion&nbsp;in the Workplace?&nbsp; Each company\u00a0should have\u00a0their own definition of what\u00a0diversity and inclusion\u00a0means for them,\u00a0defined in a vision statement.\u00a0This statement\u00a0should outline why diversity and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1773,1781],"tags":[1214,1472,1231,5649],"class_list":["post-29560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eu-business-school-community","category-study-abroad-europe","tag-diversity","tag-gender-diversity","tag-gender-equality","tag-inclusion","post--single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Understanding the Importance of Diversity and Inclusion in the Workplace<\/title>\r\n<meta name=\"description\" content=\"In this post, we explore how diversity and inclusivity initiatives can be integrated across a business, and discover some of the companies taking the lead.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.euruni.edu\/blog\/importance-diversity-inclusion-workplace\/\" \/>\r\n<meta name=\"author\" content=\"EU Business School\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.euruni.edu\/blog\/importance-diversity-inclusion-workplace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"EU Blog\",\"item\":\"https:\/\/www.euruni.edu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EU Community\",\"item\":\"https:\/\/www.euruni.edu\/blog\/category\/eu-business-school-community\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Understanding the Importance of Diversity and Inclusion in the Workplace\"}]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding the Importance of Diversity and Inclusion in the Workplace","description":"In this post, we explore how diversity and inclusivity initiatives can be integrated across a business, and discover some of the companies taking the lead.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.euruni.edu\/blog\/importance-diversity-inclusion-workplace\/","author":"EU Business School","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.euruni.edu\/blog\/importance-diversity-inclusion-workplace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"EU Blog","item":"https:\/\/www.euruni.edu\/blog\/"},{"@type":"ListItem","position":2,"name":"EU Community","item":"https:\/\/www.euruni.edu\/blog\/category\/eu-business-school-community\/"},{"@type":"ListItem","position":3,"name":"Understanding the Importance of Diversity and Inclusion in the Workplace"}]}]}},"_links":{"self":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts\/29560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/comments?post=29560"}],"version-history":[{"count":11,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts\/29560\/revisions"}],"predecessor-version":[{"id":31402,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts\/29560\/revisions\/31402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/media\/29566"}],"wp:attachment":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/media?parent=29560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/categories?post=29560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/tags?post=29560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}