{"id":29721,"date":"2020-11-12T13:28:43","date_gmt":"2020-11-12T11:28:43","guid":{"rendered":"https:\/\/www.euruni.edu\/blog\/?p=29721"},"modified":"2022-04-13T12:01:09","modified_gmt":"2022-04-13T10:01:09","slug":"companies-taking-care-employees-covid-19","status":"publish","type":"post","link":"https:\/\/www.euruni.edu\/blog\/companies-taking-care-employees-covid-19\/","title":{"rendered":"How Companies Are Taking Care of Their Employees During the COVID-19 Crisis: 7 Pioneering Examples"},"content":{"rendered":"\n<p>The COVID-19 pandemic has transformed the way people work. Earlier this year, government-mandated lockdowns forced&nbsp;the majority of&nbsp;companies to instruct their employees to work from home. And the front-line staff working in hospitals, police forces, essential stores and so on, had to adapt to the significant risks presented by the virus.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Employees are the backbone of any business\u2019 success<\/strong>. That\u2019s why many well-known brands have prioritized staff wellbeing &#8211; physical,&nbsp;mental&nbsp;and financial. From mental health programs to extended sick leave and \u201ccollective wellbeing holidays\u201d, the range of initiatives has been both innovative and effective.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In this post, we\u2019re going to look at seven examples of well-known companies that have pioneered <a href=\"https:\/\/www.euruni.edu\/blog\/5-main-goals-human-resources-development-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee care<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Airbnb: Host Relief Fund&nbsp;<\/h2>\n\n\n\n<p>In the early days\u00a0of the pandemic, Airbnb received a lot of\u00a0criticism from the media\u00a0for failing to help its struggling hosts.\u00a0While hosts\u00a0aren\u2019t\u00a0employees in the traditional sense,\u00a0many are entirely dependent on Airbnb for their income.\u00a0Traditional\u00a0categorizations\u00a0used for\u00a0employees are shifting,\u00a0and\u00a0Airbnb\u00a0fills the role of\u00a0\u201cemployer\u201d\u00a0for many hosts.\u00a0\u00a0<\/p>\n\n\n\n<p>To summarize,&nbsp;<strong>Airbnb implemented a full-refund policy, which allowed guests to claim back the total cost of a rented room or apartment<\/strong>, including the deposit. This left hosts in a precarious position, with empty calendars for the foreseeable future and no safety net in the form of retained deposits or cancellation fees.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Airbnb was relatively fast to remedy the problem, however. The company set up a\u00a0$250 million \u201crelief fund\u201d\u00a0which enabled hosts to claim back 25% of what they would have received for a normal cancellation.\u00a0<\/p>\n\n\n\n<p>Airbnb\u2019s initiative is notable because it recognized the need for financial support among its suppliers. While hygiene measures and mental wellbeing programs are vital, without adequate financial resources, a company\u2019s workforce will quickly begin to disintegrate.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Shopify: Home Office Allowance&nbsp;<\/h2>\n\n\n\n<p>With large segments of their workforces compelled to work from home, many employers have saved significantly on office running costs. And some companies have chosen to pass on these savings&nbsp;to their employees.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Shopify announced that it would be providing its work-at-home employees with a\u00a0\u201c$1,000 stipend\u201d\u00a0for kitting out their home offices. <strong>Employees were able to buy office equipment<\/strong>, such as desks, lamps, chairs and so on, and claim the costs as expenses.\u00a0\u00a0<\/p>\n\n\n\n<p>It\u2019s worth remembering that this figure is quite substantial, especially when you consider that the company employs five thousand people across the globe.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Morrisons: Pay Bonuses for Front-Line Staff&nbsp;<\/h2>\n\n\n\n<p>One way that Morisons, a supermarket chain in the United Kingdom, has <strong>shown appreciation for its employees is by increasing their bonuses<\/strong>. Earlier in the year\u00a0the food giant\u00a0announced that it would be\u00a0paying employees a six percent bonus\u00a0on all earnings for the next twelve months.\u00a0<\/p>\n\n\n\n<p>This represents a three-fold increase compared to the bonus amount that is usually paid. Payments are also made quarterly (rather than annually) so that workers will have faster access to funds.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This move has been&nbsp;mirrored by other well-known chains in the UK, including Asda, Tesco, Aldi, Sainsbury\u2019s and others.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Google: Extra Days Off&nbsp;<\/h2>\n\n\n\n<p>While working from home has an array of benefits, including higher levels of employee wellbeing, <a href=\"https:\/\/www.euruni.edu\/blog\/remain-productive-social-distance-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">productivity <\/a>and general satisfaction, there&nbsp;are still risks. Employees are prone to burnout, loneliness and may struggle to maintain a strict routine outside of the office. The stress of the pandemic,&nbsp;along with tense and difficult political situations in many countries, has also contributed to poorer overall mental health.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Google recognized these issues and\u00a0instructed employees to take an extra day off\u00a0ahead of the Labor Day weekend. It described <strong>the additional holiday as a time for \u201ccollective wellbeing\u201d<\/strong>. The company urged its employees to \u201cplease take the time to do whatever you\u00a0need for yourselves.\u201d\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Culligan&nbsp;Water: Employee Wellness Program&nbsp;<\/h2>\n\n\n\n<p>Before the pandemic,&nbsp;<strong>Culligan&nbsp;Water already provided its employees with a range of wellbeing resources<\/strong>. These included an on-site health coach, virtual wellbeing portal and employee counselling.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In response to COVID-19, however, the company&nbsp;went even further. Its support package now comprises (among other things) weekly self-care videos, manager wellbeing calls, meditation sessions, resilience&nbsp;training and numerous activities geared towards fostering workplace happiness and boosting employee satisfaction.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Bank of Ireland: Wellbeing App&nbsp;<\/h2>\n\n\n\n<p>The Bank of Ireland is another company that has taken <strong>a creative approach to employee health and wellbeing<\/strong>. Along with a \u201cCareer Development Program\u201d\u00a0aimed at fostering\u00a0professional wellbeing, a\u00a0\u201cColleague Wellbeing App\u201d is also provided.\u00a0\u00a0<\/p>\n\n\n\n<p>Employees can use the app, which can be synced with a user\u2019s Fitbit, to access seminars, a fitness tracker, one-on-one counselling, live events, a nutritional planner and more.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Verizon Media: Extra Sick Pay&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Sick pay has been an ongoing issue throughout the COVID-19 pandemic, especially for front-line workers who have a higher likelihood of catching the virus. Many of the effects of COVID-19 are still unknown. And some individuals have experienced symptoms that have lasted for months after infection.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Verizon Media, known for its acquisitions of Yahoo and AOL, attacked this problem head-on. <strong>It limited the amount of staff working in its retail stores and assigned alternative projects&nbsp;to former shop staff&nbsp;so that they could continue to&nbsp;earn money<\/strong>. Verizon also increased compensation for employees that had to remain in public environments.&nbsp;&nbsp;<\/p>\n\n\n\n<p>What\u00b4s more,\u00a0Verizon guaranteed that employees\u00a0who\u00a0have\u00a0to\u00a0take time off because they\u00a0are\u00a0sick\u00a0will\u00a0continue to receive 100% of\u00a0their\u00a0wages\u00a0for up to eight weeks. Anybody unable to work beyond this period, either because they\u00a0are\u00a0ill or\u00a0have\u00a0to\u00a0care for loved ones, qualifies for 60% of pay.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prepare for a Rewarding Career&nbsp;With&nbsp;EU Business School<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/info.euruni.edu\/info-study-business-europe\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=landing-generic-blog-30&amp;origen=30&amp;campaign=landing-generic-blog-30&amp;utm_mode=30\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"72\" src=\"https:\/\/www.euruni.edu\/blog\/wp-content\/uploads\/MicrosoftTeams-image-7-2.png\" alt=\"\" class=\"wp-image-35028\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Are you interested in working for a business like the ones described in this post? If so, a degree from EU Business School will provide you with all the skills,&nbsp;knowledge&nbsp;and practical experience that you need to thrive in your career of choice. More importantly, you\u2019ll have the ability to pick a company that fits with your values and interests.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We offer a wide range of courses, including&nbsp;Bachelor\u2019s&nbsp;and&nbsp;Master\u2019s&nbsp;degrees,&nbsp;highly-respected MBAs&nbsp;and a number of&nbsp;<a href=\"https:\/\/www.euruni.edu\/en\/Programs\/Foundation\/foundation-programs.html\" target=\"_blank\" rel=\"noreferrer noopener\">foundation and bridging courses<\/a>. We also have campuses in some of Europe\u2019s&nbsp;most exciting business cities, including&nbsp;Barcelona, Geneva and Munich.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.euruni.edu\/en\/Programs\/programs.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.euruni.edu\/blog\/wp-content\/uploads\/EU_Generic_750x125.gif\" alt=\"eu business school cta\" class=\"wp-image-27702\" width=\"1100\" height=\"183\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The COVID-19 pandemic has transformed the way people work. Earlier this year, government-mandated lockdowns forced&nbsp;the majority of&nbsp;companies to instruct their employees to work from home. And the front-line staff working in hospitals, police forces, essential stores and so on, had to adapt to the significant risks presented by the virus.&nbsp;&nbsp; Employees are the backbone of any business\u2019 success. That\u2019s why many well-known brands have prioritized staff wellbeing &#8211; physical,&nbsp;mental&nbsp;and financial. From mental health programs to extended sick leave and \u201ccollective wellbeing holidays\u201d, the range of initiatives has been both innovative and effective.&nbsp;&nbsp; In this post, we\u2019re going to look at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1771],"tags":[4406,4405,1442,1657],"class_list":["post-29721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","tag-crisis-communication","tag-crisis-management","tag-human-resources-management","tag-remote-working","post--single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>7 Companies Prioritizing Employee Care During COVID-19<\/title>\r\n<meta name=\"description\" content=\"In this post, we take a look at seven companies that have pioneered employee care programs during the COVID-19 pandemic.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.euruni.edu\/blog\/companies-taking-care-employees-covid-19\/\" \/>\r\n<meta name=\"author\" content=\"EU Business School\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.euruni.edu\/blog\/companies-taking-care-employees-covid-19\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"EU Blog\",\"item\":\"https:\/\/www.euruni.edu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Trends\",\"item\":\"https:\/\/www.euruni.edu\/blog\/category\/business-trends\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Companies Are Taking Care of Their Employees During the COVID-19 Crisis: 7 Pioneering Examples\"}]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Companies Prioritizing Employee Care During COVID-19","description":"In this post, we take a look at seven companies that have pioneered employee care programs during the COVID-19 pandemic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.euruni.edu\/blog\/companies-taking-care-employees-covid-19\/","author":"EU Business School","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.euruni.edu\/blog\/companies-taking-care-employees-covid-19\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"EU Blog","item":"https:\/\/www.euruni.edu\/blog\/"},{"@type":"ListItem","position":2,"name":"Business Trends","item":"https:\/\/www.euruni.edu\/blog\/category\/business-trends\/"},{"@type":"ListItem","position":3,"name":"How Companies Are Taking Care of Their Employees During the COVID-19 Crisis: 7 Pioneering Examples"}]}]}},"_links":{"self":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts\/29721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/comments?post=29721"}],"version-history":[{"count":10,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts\/29721\/revisions"}],"predecessor-version":[{"id":35745,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/posts\/29721\/revisions\/35745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/media\/29726"}],"wp:attachment":[{"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/media?parent=29721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/categories?post=29721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euruni.edu\/blog\/wp-json\/wp\/v2\/tags?post=29721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}