{"id":35899,"date":"2022-05-03T09:00:00","date_gmt":"2022-05-03T07:00:00","guid":{"rendered":"https:\/\/www.euruni.edu\/blog\/?p=35899"},"modified":"2022-05-20T17:09:20","modified_gmt":"2022-05-20T15:09:20","slug":"heres-how-data-science-and-business-analytics-skills-can-help-you-advance-your-career","status":"publish","type":"post","link":"https:\/\/www.euruni.edu\/blog\/heres-how-data-science-and-business-analytics-skills-can-help-you-advance-your-career\/","title":{"rendered":"Here’s How Data Science and Business Analytics Skills can Help You Advance Your Career"},"content":{"rendered":"\n

Did you know that in the last 5 years, nearly 90% of businesses have adopted analytical capabilities?<\/p>\n\n\n\n

These capabilities are becoming essential in a business landscape where competition is fierce and efficiency is the key to maximizing profits.<\/p>\n\n\n\n

Companies across the world now use data to simulate potential scenarios<\/strong>, predict future opportunities, keep an eye on competitors and improve internal capabilities.<\/p>\n\n\n\n

As this analytical field grows within businesses, the need for students who are specialized in these skills is also growing.<\/p>\n\n\n\n

What is business analytics?<\/h2>\n\n\n\n

Business analytics is all about finding better solutions that solve real problems<\/strong> that businesses are facing.<\/p>\n\n\n\n

It\u2019s a concept that\u2019s been around for a long time but, as the amount of data we have access to has increased exponentially in previous years, the use of data and analytics has become much more crucial for businesses.<\/p>\n\n\n\n

From analyzing company data and looking back at historical data, to coming up with new sales strategies and improving data visualization, there are a lot of things that can be done with access to the right information.<\/p>\n\n\n\n

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What is data science?<\/h2>\n\n\n\n

Data science is a much broader term but is very similar to business analytics. Data scientists use data as the foundation of innovation and will use this data to come up with solutions that can be applied to a variety of industries.<\/p>\n\n\n\n

Why do data science and business analytics make you so employable?<\/h2>\n\n\n\n

There is a huge demand for graduates with an interest in data science and business analytics<\/a>. This is how these skills could help you advance your career.<\/p>\n\n\n\n

1.   Businesses across the globe are demanding these skills<\/h3>\n\n\n\n

The first, and the most obvious, reason why these two skills can make you so employable after graduating is that they are so in demand by employers<\/a><\/strong>.<\/p>\n\n\n\n

Businesses across the world are trying to get to grips with big data, and need people with specific skills to help them make sense of the vast amounts of information to which they now have access.<\/p>\n\n\n\n

Data analysts are extremely valuable<\/a><\/strong> and sought-after people that every business wants to work with. So, if you have learnt these skills during your degree program, you\u2019ll have the pick of companies to work for \u2013 it also means you could command a much higher salary.<\/p>\n\n\n\n

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2.   Your skills can help businesses operate better<\/h3>\n\n\n\n

If you have the knowledge and skills to make sense of big data, you\u2019ll quickly become a trusted advisor and strategic partner to some of the most senior people in your business.<\/p>\n\n\n\n

Any manager or top executive wants to know how to operate better, and effective data analysis plays an important role in helping them devise the correct solution<\/strong>.<\/p>\n\n\n\n

Your knowledge could help your business improve and you could be responsible for more efficient decision-making through measuring and tracking metrics and data.<\/p>\n\n\n\n

3.   You\u2019ll have important problem-solving skills that employers value<\/h3>\n\n\n\n

With data analytics, you\u2019re presented with endless amounts of information and it\u2019s up to you to figure out a solution based on what you\u2019re seeing.<\/p>\n\n\n\n

You\u2019ll be problem solving a lot when you enter any company, and potential consequences could be on a much larger scale<\/strong> than what you\u2019ve been used to during your studies.<\/p>\n\n\n\n

Businesses don\u2019t want to make mistakes, so they want people on their team with excellent problem-solving skills \u2013 something that every data analyst has.<\/p>\n\n\n\n

Being able to think analytically and find innovative approaches to problems is extremely useful in all aspects of life \u2013 both professional and personal.<\/p>\n\n\n\n

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4.   You can identify trends and turn them into goals<\/h3>\n\n\n\n

When you spend your time examining data, you\u2019ll quickly find it easy to identify trends and similarities.<\/p>\n\n\n\n

With this information, you\u2019ll be able to recommend and advise on the best course of action to improve your company\u2019s performance<\/strong>.<\/p>\n\n\n\n

Turning trends into goals takes skills, but, when done correctly, it can engage customers, boost profitability and ensure long-term success.<\/p>\n\n\n\n

5.   You\u2019ll be able to identify and refine your company\u2019s target audience<\/h3>\n\n\n\n

A company can never succeed if they aren\u2019t targeting the right customers: however, many businesses don\u2019t know where to start when it comes to identifying these groups.<\/p>\n\n\n\n

Data scientists will be able to take existing data \u2013 which might not be useful alone \u2013 and manipulate it to generate insights<\/a><\/strong> that your company can use to discover their perfect customers and engage effectively with them.<\/p>\n\n\n\n

You\u2019ll be able to precisely identify the groups of people that will be most interested in your business. This takes the risk out of your next marketing campaign and allows different departments to tailor their offerings accordingly to suit your customer base.<\/p>\n\n\n\n