{"id":36158,"date":"2022-05-23T09:00:00","date_gmt":"2022-05-23T07:00:00","guid":{"rendered":"https:\/\/www.euruni.edu\/blog\/?p=36158"},"modified":"2022-06-09T10:15:18","modified_gmt":"2022-06-09T08:15:18","slug":"expert-chat-igor-tasic-explains-metaverse-for-business","status":"publish","type":"post","link":"https:\/\/www.euruni.edu\/blog\/expert-chat-igor-tasic-explains-metaverse-for-business\/","title":{"rendered":"Expert Chat: Igor Tasic Explains Metaverse for Business"},"content":{"rendered":"\n

We were delighted to welcome Igor Tasic<\/a>, founder of Meta Ventures<\/a>, a metaverse-first advisory company, to EU Business School<\/a> for a masterclass on the metaverse. We were given a taste of the future, as he spoke to us from his virtual office inside the metaverse to share his expert insights on how this new technology will transform the way we learn, work and connect.<\/p>\n\n\n\n

What is the metaverse?<\/h2>\n\n\n\n

For Igor, the metaverse is a natural evolution of the internet<\/strong>. He describes it as \u201ca hybrid where we can blend our digital and physical existence<\/strong> in just one fluid metaverse, where our lives can be enhanced by both the physical and the digital\u201d.<\/p>\n\n\n\n

The human aspect, however, is key: technology is used to improve our lives, but ultimately it remains a tool. The goal is the promotion of better human-to-human connections<\/strong>. Igor provided a striking visual demonstration of this by showing us a Neolithic arrowhead and a VR headset, explaining: \u201cI have this 9,000-year-old arrow \u2013 this is an actual Neolithic arrow. And our ancestors used to use this just to hunt and feed the family, feed the tribe. But this is a tool, so the difference between this [arrow] and this [VR headset] is just 9,000 years.\u201d We tend to \u201cmystify\u201d technology<\/strong>, believes Igor, and forget that its role is to enhance our lives. We should \u201cnot be enslaved by technology\u201d but remember that technology serves us. We can use technology to help us become more productive and efficient at work, for example. But we should use the metaverse to put the focus \u201con the content, and the human behind that content,\u201d<\/strong> rather than the technology that makes it possible, the Meta Ventures founder explained.<\/p>\n\n\n\n

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He pointed out that most of us already live blended lives, moving easily between the physical and the digital, and so \u201cthe metaverse \u2013 or this new wave of the internet \u2013 is just a platform for us to grow as professionals, to grow our businesses, if we are truly open-minded.\u201d<\/p>\n\n\n\n

What are the main advantages of the metaverse?<\/h2>\n\n\n\n

There are three principal advantages to the metaverse, according to Igor.<\/p>\n\n\n\n

1. Immersion <\/h4>\n\n\n\n

\u201cIf you can get immersed, you can experience content in a whole new way,\u201d explains Igor. For businesses, the metaverse is a great way to get closer to customers, suppliers and staff<\/strong> \u2013 everyone in the whole value chain, in fact \u2013 by providing a whole host of different ways to interact.<\/p>\n\n\n\n

2. Productivity <\/h4>\n\n\n\n

All businesses want to be more productive, and the metaverse space, argues Igor, allows companies to apply technological resources more effectively<\/strong>, saving time, enhancing productivity and putting the focus on creation rather than the technology that provides the framework.<\/p>\n\n\n\n

3. Fostering human-to-human connections<\/h4>\n\n\n\n

\u201cThere\u2019s no such thing as a business relationship without human interaction,\u201d declares Igor. The metaverse offers the potential to expand and deepen human connections<\/strong>, by giving users a wider range of ways in which to interact. He believes that, if you \u201ctake the technology out of the equation and focus on the human, then the metaverse will be an additional value for any business operating anywhere\u201d.<\/p>\n\n\n\n

What kind of professional opportunities will the metaverse provide? Igor believes that the metaverse will offer professional opportunities to \u201cthe three Cs: the creators, the curators and the connectors\u201d<\/strong>. He suggests that there is enormous potential in the future for anyone who positions themselves in these three areas. – The creators are those who create the content, as well as those who can bring \u201cthe best of their human ingenuity in the form of art, learning, or new business venture creation\u201d. – The curators are those who can sift through the vast amounts of material available online, much of it poor quality, and select the best in order to apply it effectively to a business.<\/p>\n\n\n\n

And, finally, the connectors are those who are able to connect communities so that the creators and the curators can perform most effectively. As Igor points out, \u201cWe already have the infrastructure, we already have the content. I think it\u2019s now a question of curating this content and curating this infrastructure to have a better experience of human knowledge.\u201d<\/p>\n\n\n\n

Advice for students and young professionals who want to work in the metaverse<\/h2>\n\n\n\n

EU Business School students<\/a><\/strong>, and everyone who is currently at the start of their professional journeys, are already early adopters of the metaverse in a sense, because they move easily between the physical and digital worlds, believes Igor. In order to prepare themselves for a future in which the metaverse will play an increasingly large role<\/strong>, they should think about how to create better or more immersive experiences for new ventures, and how to integrate the physical and the digital into a cohesive story that will grow businesses. Currently, the two areas in which the metaverse offers the most exciting possibilities, according to Igor, are \u201cthe world of learning and the world of working.\u201d He adds, \u201cI think we can have better learning experiences and better work experiences by integrating this metaverse existence<\/a><\/strong>.\u201d Igor suggests integrating new technologies into CVs is one of the most effective ways that young people can sell themselves in the labor market and demonstrate their readiness to move into the metaverse professional space. According to Igor, the key to success in the metaverse is to have an open mind. This means being open to doing business in all kinds of situations, in all kinds of formats, whether digital or physical. It\u2019s less about placing the focus on the technology itself and more about adopting it as a natural progression of the internet: a new way of doing business. <\/p>\n\n\n\n

Watch Igor Tasic share his expert insights on the metaverse here<\/strong><\/a>!<\/p>\n\n\n\n

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