{"id":36714,"date":"2022-07-21T09:00:00","date_gmt":"2022-07-21T07:00:00","guid":{"rendered":"https:\/\/www.euruni.edu\/blog\/?p=36714"},"modified":"2022-07-20T15:50:48","modified_gmt":"2022-07-20T13:50:48","slug":"the-art-of-storytelling-as-a-data-analyst","status":"publish","type":"post","link":"https:\/\/www.euruni.edu\/blog\/the-art-of-storytelling-as-a-data-analyst\/","title":{"rendered":"The Art of Storytelling as a Data Analyst"},"content":{"rendered":"\n

Despite data being one of the aspects that drives businesses forward<\/strong><\/a>, informing most of the decisions that managers make, and ensuring financial stability, it\u2019s still something that many business professionals write off.<\/p>\n\n\n\n

Data can be confusing, and seem overly complex at first glance, but it can also open a whole world of insight and information that can make or break your business.<\/strong><\/p>\n\n\n\n

Suppose you\u2019re working in a role that is heavily reliant and focused on scouring data. In that case, it can often be challenging to communicate the importance of the data to your fellow colleagues \u2013 and decision-makers \u2013 who don\u2019t spend as much time crunching numbers.<\/p>\n\n\n\n

Working in data analysis may seem like a role that is based upon hard skills, but if you want to use data correctly to improve your company or department, you\u2019ll also need to learn some soft skills <\/strong><\/a>\u2013 including data storytelling.<\/strong><\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

What is data storytelling?<\/h2>\n\n\n\n

Data storytelling is about having the skills to take large data sets of information and present them in a way in which anyone can understand them,<\/strong> even if they don\u2019t have any prior data analysis skills under their belt.<\/p>\n\n\n\n

Not everyone can understand large amounts of data,<\/a><\/strong> so finding ways to present them clearly and concisely so that people can make decisions is an extremely important role for anyone who is working towards a data-focussed role when they graduate.<\/p>\n\n\n\n

When you\u2019ve uncovered an important piece of data that you think could be useful for your company, you want your managers to take action. However, if you\u2019re only able to present the information in an Excel spreadsheet, chances are that many people will not engage with it, or they simply won\u2019t understand what you need them to do.<\/p>\n\n\n\n

Putting data into context is an essential part of the skill that\u2019s known as data storytelling. It consists of three major components:<\/p>\n\n\n\n