- Audiovisual Communication
- Publicity
- New Media
- Content writing and Scriptwriting
- Public Relations
Alba Mendoza Camps
Alba Mendoza Camps
Professor
- PhD training courses, Autonomous University of Barcelona
- Master of Audiovisual Content and Advertising, graduated with honors, Autonomous University of Barcelona
- Bachelor's Degree on Audiovisual Communication, Pompeu Fabra University
✉ alba.mendoza@euruni.edu
LinkedIn | Barcelona Campus
Bio
Alba Mendoza Camps is a full-time professor and Head of the Marketing and Communication Department at EU Business School. She holds a Master Degree in Audiovisual Content and Advertising, specializing herself in new media, and a Bachelor’s Degree in Audiovisual Communication, specializing herself in Scriptwriting and ideation. She has attended multiple training courses on a PhD level and she has participated in international research projects focused in social media and audience behaviour. Her research interests are interactive media, consumer behaviour and new storytelling. Alba has worked as a Marketing Chief and Content writer in diferent sectors, being education (Univeristy Autonomous of Barcelona), tourism and B2B communication the main ones.
Teaching Interests
Research Interests
- Digital and interactive media
- Modern narratives and storytelling
- Consumer behaviour
Publications
1- Navarro, C., Delgado, M., Paz, E., Garcia-Muñoz, N., & Mendoza, A. (2021). Comparative analysis of the broadcaster’s Twitter strategies of the highest-rated British and Spanish TV series. Catalan Journal of Communication & Cultural Studies, 13(1), 101-119. https://doi.org/10.1386/cjcs_00041_1
2- Monclús, B. ., Garcia-Muñoz, N. ., Delgado, M. ., Franquet, . R. ., Prado, E. ., & Mendoza, A. . (2019). Una propuesta discreta: Apelaciones a las redes sociales de programas populares en Europa. Cuadernos.Info, (45), 227–240. https://doi.org/10.7764/cdi.45.1562
3- Spanish TV fiction and social networks: Tweeting about Cuéntame cómo pasó. (2019). In M. F. Murru, F. Colombo, L. Peja, S. Tosoni, R. Kilborn, R. Kunelius, P. Pruulmann-Vengerfeldt, L. Kramp, & N. Carpentier (Eds.), Communication as the intersection of the old and the new: The intellectual work of the 2018 European Media and Communication Doctoral Summer School (p. 199). Edition lumière. http://www.researchingcommunication.eu/SuSobook2018.pdf
4. Mendoza Camps, A., Melro, A., & Nadal Vilá, A. (2017). Located in J. M. Pérez Tornero, M. A. Martín Pascual, & N. Fernández García (Eds.), #Mojo: manual de periodismo móvil (pp. 227–240). ISBN 978-84-88788-98-6.
5- García Muñoz, N., Prado Picó, E., Monclús Blanco, B., & Mendoza Camps, A. (2017, July 18). Social audience and European serial fiction [Paper presentation]. International Association for Media and Communication Research (IAMCR) 2017 Conference, Cartagena, Colombia
6- Observatorio para la Innovación de los Informativos en la Sociedad Digital (OI2), & Instituto RTVE. (2016). El reto de la innovación de los informativos en la era digital: Respuestas europeas – France 24, RaiNews24 y ZDF (Pere Vila, José Manuel Pérez Tornero, Nuria Fernández García & Santiago Tejedor, Eds.). Gabinete de Comunicación y Educación. https://www.gabinetecomunicacionyeducacion.com/sites/default/files/field/publicacion-adjuntos/oi2_el_reto_de_la_innovacion_de_los_informativos_en_la_era_digital.pdf