Dr. David Friedman

Dr. David Friedman

Professor

  • PhD in Business Administration, SDA Bocconi
  • MBA, Rotterdam School of Management
  • Honours B.A,  University of Toronto

 david.friedman@euruni.edu
 Geneva Campus

Bio

Dr. David Friedman holds a Doctorate in Business Administration from SDA Bocconi, an MBA from Rotterdam School of Management, and an Honours B.A, from the University of Toronto. His interests range from AI and digital marketing to entrepreneurship and business strategy. A  contributor to the EU Business School research journal, ONResearch, as well as a frequent Master Class presenter, Dr. Friedman has represented EU Business School at the 2023 Unesco Chair in Geneva, as well as with the Holcim MAQER Ventures corporate venture capital and open innovation unit. He is also Vice-President of Corporate Marketing at Datwyler AG, a leading Swiss industrial firm, a board member of the Canadian-Swiss Chamber of Commerce, and a mentor with the Career Women’s Forum. 

Teaching Interests

  • Marketing
  • AI
  • Strategy

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