- Artificial Intelligence
- Entrepreneurship
- Strategic Management
- Project Management
- Brand Management
- Product Development
- Fashion and Luxury Management
- Creativity and Design Thinking
- Research Methods
Dr. Hildegard HAAS
Dr. Hildegard HAAS
Lecturer
- Doctorate in human biology from Justus-Liebig-Universität Gießen, specializing in DNA technology and human genetics.
✉ hildegard.haas@euruni.edu
Munich Campus
Bio
Dr. Hildegard Haas holds a doctorate in human biology from Justus-Liebig-Universität Gießen, specializing in DNA technology and human genetics. She is approved by the Academic Appointments Sub-Committee of Dublin Business School to teach Project Management Frameworks at NFQ Level 9 .
Her research interests span artificial intelligence in business strategy, resilient supply chains, entrepreneurship and innovation, project and strategic management, fashion and luxury brand management, creativity and design thinking, research methods, and forensic DNA applications.
Dr. Haas has published widely in peer-reviewed journals, including the International Journal of Legal Medicine, Electrophoresis, and BioRadiations. She is also the author of the book Der Kuckucksfaktor (2004) and has contributed a peer-reviewed book chapter in Nucleic Acid Electrophoresis (Springer, 1998). Her scholarly work has been presented at major conferences, including the International Association of Forensic Sciences (Tokyo), the International Society for Forensic Haemogenetics (Oslo, Venice, Santiago de Compostela), and numerous German academic symposia.
At the EU Business School (EUBS) in Munich, Dr. Haas serves as Adjunct Lecturer, Content Creator, Promotor, Supervisor, and Jury Defense Member. She co-created with Omnes Education Paris the bootcamp New Product Development for Growth and regularly delivers Masterclasses for Agents at EUBS. She has been honored with the Prince Fellow Faculty Excellence Award on three occasions, recognizing her outstanding teaching contributions. Beyond academia, she is Chairwoman and CEO of Genedia AG, a biotechnology company that has been active in the market for more than 25 years, specializing in DNA services and genealogical analysis.
Teaching Interests
Research Interests
- Artificial Intelligence in business strategy and operations
- Resilient and sustainable supply chains in the consumer goods industry
- Entrepreneurship and innovation in digital transformation
- Strategic and project management frameworks
- Brand management in fashion and luxury industries
- Creativity, design thinking, and product development
- Research methods in management and applied sciences
- Forensic DNA technology and its applications in legal medicine
Publications
RESEARCH ARTICLES
• Haas-Rochholz, H., & Weiler, G. (1997). Additional primer sets for an amelogenin gene PCR-based DNA-sex test. International Journal of Legal Medicine, 110(6), 312–315. https://doi.org/10.1007/s004140050084
• Milde, A., Haas-Rochholz, H., & Kaatsch, H.-J. (1999). Improved DNA typing of human urine by adding EDTA. International Journal of Legal Medicine, 112(3), 209–210. https://doi.org/10.1007/s004140050084
• Haas, H., & Weiler, G. (1996). Entwicklung eines Quadruplex-PCR-Systems … Rechtsmedizin, 6, 114–119.
• Patel, V., Alsarraj, M., Miller, S., & Haas, H. (2009). HRM Analysis in Action 3: Forensic Potential. BioRadiations, 127, 16–21.
REPORTS
• Haas, H. (1994). Nukleinsäuren: Isolierung und Reinigung. BioRad Bulletin 7015, München.
• Haas, H. (1995). Untersuchungen an menschlichen Haaren mittels Multiplex-PCR unter forensischen Aspekten (Doctoral dissertation, Justus-Liebig-Universität Gießen).
ACADEMIC BOOKS/ BOOK CHAPTERS
• Haas, H., & Waldenmaier, C. (2004). Der Kuckucksfaktor. München: Gennethos-Verlag.
• Haas-Rochholz, H. (1998). Electrophoresis in the field of forensic science. In Tietz, D. (Ed.), Nucleic Acid Electrophoresis (pp. 203–238). Berlin/Heidelberg: Springer. https://doi.org/10.1007/978-3-642-72077-0_9
• Haas, H., Weiler, G. (1995). Establishment of a highly discriminating pentaplex-PCR-system … In Carracedo, A., Brinkmann, B., & Bär, W. (Eds.), Advances in Forensic Haemogenetics (Vol. 6, pp. 133–138). Heidelberg: Springer.
CONERENCE PROCEEDINGS
• Haas-Rochholz, H., & Weiler, G. (1997). Investigation of microvariants from the region D1S80. In Proceedings of the 17th International ISFH Congress (pp. 45–49). Oslo, Norway.
• Haas, H., & Weiler, G. (1996). Possibilities to integrate the amelogenin sex test in different multiplex amplification systems. In Proceedings of the 14th Meeting of the International Association of Forensic Sciences (IAFS) (pp. 201–206). Tokyo, Japan.
• Prinz, M., Haas, H., & Berghaus, G. (1990). DNA extraction from small samples using a microextraction method with low gelling temperature agarose. In Polesky, H. F., & Mayr, W. R. (Eds.), Advances in Forensic Haemogenetics 3 (pp. 29–34). Heidelberg: Springer.