Dr. Marc Perello

Dr. Marc Perelló

Research Coordinator

  • PhD in Communications, Universitat Ramon Llull
  • Master of Humanities and Social Sciences, Universitat Abat Oliba CEU
  • Bachelor of Journalism and Bachelor of Advertising & PR, Universitat Abat Oliba CEU

✉ m.perello@euruni.edu
LinkedIn | Barcelona Campus

Bio

Dr. Marc Perelló-Sobrepere is an Associate Professor and Head of Department as Research Coordinator at EU Business School (Barcelona Campus). He holds a PhD in Communication and New Media from Universitat Ramon Llull – Blanquerna, with international accreditations from ANECA and AQU, and is a Fellow of the Higher Education Academy (FHEA, UK).

His research interests lie in digital media, strategic communication, cultural narratives, visual politics, and business transformation in contemporary media ecosystems. His work has been published in peer-reviewed journals such as Hipertext.net, Visual Review, Fotocinema, Communication & Society, and other indexed outlets focused on media, communication, and technology.

He has presented and lectured internationally at institutions including the Ministry of Foreign Affairs of South Korea for a symposium on Metaverse and digital narratives, the University of Westminster in London, and UNIVA in Mexico. His academic contributions have also been featured at major forums such as the Universitat Catalana d’Estiu, the Congreso Internacional de Marketing AEMARK, the Congreso Internacional de Tecnología Aplicada IMAT, the Congreso de la Societat Catalana de la Comunicació at the Institut d’Estudis Catalans, and the Future Dialog for Global Innovation in Seoul.

Alongside academia, Dr. Perelló-Sobrepere has more than twenty years of professional experience in the communication and marketing sectors. He served as Chief Marketing Officer at Creativialab and at Abantia Group, and has collaborated with leading agencies such as Cyberclick and Havas Media, developing branding, digital strategy, and communication projects for clients including Carolina Herrera, BMW-MINI, Volkswagen, Coca-Cola, Rakuten, Vichy Catalan, DKV, GLS, and Banc Sabadell. His industry background continues to inform his teaching and research, bridging academic theory with real-world practice in business and digital transformation. 

Teaching Interests

• Strategic communication and marketing
• International marketing
• Social media and digital marketing
• Media and mass communication
• Advertising and branding
• Storytelling and visual communication

Research Interests

• New media, sociology and cultural studies
• Political communication, social media and digital humanities
• Representation, identity and social inclusion in media
• Visual politics, storytelling and public discourse
• Audiences, engagement and digital consumption behaviors
• Media industries, streaming platforms and transmedia storytelling

Publications

Research articles

  • Bustos Díaz, J., Martin-Vicario, L., & Perelló-Sobrepere, M. (2025). De Twitter a X: orígenes, desinformación y el éxodo de medios tradicionales. Estudio de caso de los medios The Guardian y La Vanguardia. Hipertext.net. https://doi.org/10.31009/hipertext.net.2025.i30.07
  • Bustos Díaz, J., Perelló-Sobrepere, M., & Martín-Vicario, L. (2024). Barbie en redes sociales: El éxito de una campaña más allá del cine y la taquilla. Visual Review, 16(2), 267–276. https://doi.org/10.62161/revvisual.v16.5210
  • Bustos Díaz, J., Martin-Vicario, L., Nicolás-Sans, R., & Perelló-Sobrepere, M. (2024). La era de la política digital: Análisis de las elecciones catalanas del 14F en Twitter. Estudos em Comunicação, 39(2), 93–107. https://doi.org/10.25768/1646-4974n39v2a06
  • Perelló-Sobrepere, M. (2024). K-pop idols and marketing: A success story. Analysing the effective partnerships of BTS together with Korean and global brands. ON Research, 11, 42–51.
  • Fondevila-Gascón, J. F., Mir-Bernal, P., Barrientos-Báez, A., & Perelló-Sobrepere, M. (2021). Cinematic blueprint on Social Media: A comparative analysis. Fotocinema, 22, 427–445. https://doi.org/10.24310/Fotocinema.2021.vi22.11738
  • Fondevila-Gascón, J. F., Vila, F., Rom-Rodríguez, J., & Perelló-Sobrepere, M. (2020). Interactividad en la prensa online. Una comparativa en diarios regionales y de referencia en Cataluña. Estudios sobre el Mensaje Periodístico, 26(4), 1421–1431. https://doi.org/10.5209/esmp.67033
  • Perelló-Sobrepere, M. (2020). Cross-cultural marketing in the 21st century: why any future scope needs to look at information and communication technologies. ON Research, 4, 51–59.
  • Perelló-Sobrepere, M. (2017). Affective publics: Sentiment, technology, and politics. Information, Communication & Society, 20(10), 1788–1790. https://doi.org/10.1080/1369118X.2016.1259344
  • Marqués-Pascual, J., Fondevila-Gascón, J. F., Uribe Salazar, C., & Perelló-Sobrepere, M. (2016). Los bloques electorales en España. Una propuesta de modelo alternativo para superar el conflicto.
  • Revista Latina de Comunicación Social, 71, 654–667. https://doi.org/10.4185/RLCS-2016-1114
  • Fondevila-Gascón, J. F., Bañares, A. B., Perelló-Sobrepere, M., & Barbero, V. G. (2014).
  • Estudio de caso de prensa digital internacional: hipertextualidad, multimedia e interactividad en USA Today, Le Monde, The Telegraph y Clarín. Estudios sobre la prensa digital iberoamericana.
  • Revista Mediterránea de Comunicación, 58–69. https://doi.org/10.13140/2.1.3562.8481
  • Fondevila-Gascón, J. F., & Perelló-Sobrepere, M. (2014). The rise of Twitter in the Latin American landscape: a study of the most followed accounts in Brazil, Mexico, Argentina, Colombia and Venezuela.
  • Revista Latinoamericana de Ciencias de la Comunicación, 10(19).
  • Perelló-Sobrepere, M. (2013). The pursuit of the European Public Sphere: Is deliberative democracy a start?. IC Revista Científica de Información y Comunicación, (10).


Academic books and peer-reviewed book chapters

  • Perelló-Sobrepere, M. (2018). From Tahrir Square to Ferguson: social networks as facilitators of social movements. Peter Lang. https://doi.org/10.3726/978-1-4539-1757-2
  • Perelló-Sobrepere, M. (2018). The use of new media and ICT by social movements in contemporary processes of political activism. Universitat Ramon Llull.
  • Perelló-Sobrepere, M. (2017). Building a new state from outrage: The case of Catalonia. In Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media (pp. 344–359). IGI Global. https://doi.org/10.4018/978-1-5225-1081-9.ch012
  • Perelló-Sobrepere, M. (2014). Homeland: War on Terror Revisited. In Critical Reflections on Audience and Narrativity: New Connections, New Perspectives (p. 141). Columbia University Press.
  • Gascón, J. F. F., Pascual, J. M., & Perelló-Sobrepere, M. (2014). La Generalitat de Catalunya i la potenciació de la participació ciutadana. Una anàlisi de la presència online. Chasqui: Revista Latinoamericana de Comunicación (126). https://doi.org/10.16921/chasqui.v0i126.251
  • Perelló-Sobrepere, M. (2014). La comunicació pel canvi social, una altra manera de pensar la comunicació. In Comunicació pel canvi social: reflexions i experiències per una comunicació participativa, emancipadora i transparent. https://doi.org/10.1400/240571


Conference proceedings

  • Fondevila-Gascón, J. F., Mir-Bernal, P., Perelló-Sobrepere, M., & Polo-López, M. (2021). Interactivity in Social Media: A Comparison in the Movie Studios Sector. In Advances in Digital Marketing and eCommerce (pp. 37–45). Springer. https://doi.org/10.1007/978-3-030-76520-0_5

Discover our programs

Get inspired! Our innovative programs will put you on the path to success. 

Discover more

How you’ll learn

We believe that learning by doing gives you real-world skills.

Find out more

Find out more! 

Get in touch to find out more about our programs, campuses and learning approach.  

Request info