MBA in International Marketing Munich

This course introduces the knowledge framework of management and how it differs from leadership. It examines in depth the management of processes and management functions, including organizational processes such as planning, organizing, leading, and controlling. Transformational leadership is essential in the fast-paced changing environment and students will analyze the four key elements: idealized influence, inspirational motivation, intellectual stimulation and individual consideration

3 CH | 4 ECTS

An analysis of organizational behavior in the context of contemporary business, both locally and globally, is presented during this course. Students will review factors affecting the behavior of individuals and groups within organizations and how organizations affect their internal culture and respond to their environments. The course will be broadly divided into three parts: (a) individuals in organizations, (b) group or team processes, and (c) organizational processes. Students will also be asked to consider current challenges for managers, such as the impact of today’s rapidly changing socio-cultural environment, globalization, evolving technology and shifting employment relationships.

3 CH | 4 ECTS

An understanding of financial and management accounting fundamentals for managers, stockholders, financial analysts and creditors and other professionals. The first part of the course focuses on financial accounting by understanding how economic events like operating activities, corporate investments and financing transactions are recorded in financial statements (i.e., income statements, balance sheets and statements of cash flow). The second part provides both a framework and the essential tools for analyzing financial statements. The third part examines management accounting from the perspective of a decision-maker to help students develop a framework for understanding managerial reports.

3 CH | 4 ECTS

The course focuses on the shift of power toward the customer and on creating and capturing customer value and trust. The course also dives into understanding new customers – Gen Y and Gen Z, which are the current and next frontiers for marketers. It demonstrates how to connect with customers and discover their wants and needs, as well as examining methods for identifying new customers, market segments and target groups and for successfully communicating a product’s value proposition.

3 CH | 4 ECTS

This course is designed to introduce the essential quantitative methods for analyzing business situations, making business decisions and finding optimal data-based management solutions. In this course, students will acquire a greater comprehension of the importance of the business analytical approach, particularly when dealing with complex contexts, thus minimizing risk and uncertainty. Students will explore the most important theories and practical applications of data mining, data assembly and data assessment. This course will encourage students to examine different cases critically emphasizing the role of data in drawing conclusions.

3 CH | 4 ECTS

The seminar focuses on the need for negotiation skills, which arises whenever joint decision making is necessary. It develops student confidence in their negotiation skills, abilities, and enables them to become better decision-makers with clear goals and objectives. A unique element of the seminar is that students experience the interaction of need, compromise, and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.

1 CH | 1 ECTS

This seminar provides a unique opportunity for the student to learn-by-doing with a real business or institution, solving real problems. Students will work in teams on a project operating much like a consultancy firm. Using a consultative approach, students will be facing decision-making situations, and learn how to successfully present the consultancy project to the clients.

1 CH | 1 ECTS

Business Immersion Week is dedicated solely to business-related activities outside the classroom. Students take part in a wide range of events including company visits, escape rooms, managerial problem-solving games and entrepreneurial endeavors. Through this intense week of dynamic activities, students hone their business skills and put theory into practice.

1 CH | 1 ECTS

This course covers the source, uses and management of corporate finance. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning and control, the management of working capital, long-term assets and long-term financing.

3 CH | 4 ECTS

This course analyses the micro-functions of human resources management and explores its importance in developing, motivating and retaining employees. Students will learn about recruitment and talent acquisition, training, mentoring and promotion, appraisal, fair compensation, conflict resolution and legal issues. The 21st century brings new challenges to the field of Human Resources (HR), owing to changing employee–employer relationships and changing employee expectations. Throughout the course students are encouraged to consider the moral and ethical dimensions of HRM decisions, which can affect stakeholders and the organization’s reputation.

3 CH | 4 ECTS

International managers in industry and organizations need a comprehensive understanding of how economic, environmental, social and political change impact their work and decision making. This course examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation.

3 CH | 4 ECTS

The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes.

3 CH | 4 ECTS

This course provides a comprehensive overview of the functions, costs, and implications inherent in the use of Information Systems and technology today. Students explore how companies make the most of their investment for managing and tracking data as well as communicating both internally and externally at a time when global issues have led to rapid, unprecedented change, forcing companies and individuals to adapt to professional work conditions via an ever-increasing reliance on computer systems and technologies.

3 CH | 4 ECTS

This seminar focuses on effective oral and written communication in a business setting. Emphasis is placed key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication, especially in public speaking.

1 CH | 1 ECTS

As businesses are increasingly required to adapt their strategies to meet ethical standards, a sound understanding of the legal complexities of such issues is essential. Businesses today must embrace a plethora of ethical issues and practices or risk expensive litigation or damage to their reputations. This short seminar introduces the concept of ethics and the growing demands made on businesses. Then it enumerates some issues where law and ethics intersect in business issues, such as the concept of stakeholder capitalism; IPR and access to medicines; and data protection and privacy. Finally, the course discusses a few case study examples that highlight the issue.

1 CH | 1 ECTS

Business Immersion Week is dedicated solely to business-related activities outside the classroom. Students take part in a wide range of events including company visits, escape rooms, managerial problem-solving games and entrepreneurial endeavors. Through this intense week of dynamic activities, students hone their business skills and put theory into practice.

1 CH | 1 ECTS

The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance and time constraints of her/his area of responsibility. A computer- based management simulation (CAPSTONE Business Simulation) is created, which allows the student to test alternative actions of an operating business in a competitive environment without incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.

3 CH | 4 ECTS

Students will acquire an understanding of the global marketing environment through key concepts, tools and theory. The course challenges students to think critically about global competition and expansion, as they discuss problems and perspectives of marketing across national boundaries and within foreign countries. Topics include trade laws and regulations in different markets; global analytical frameworks and tools; and current, innovative strategies employed by successful global firms.

3 CH | 4 ECTS

The complex world of international sales management is discussed in this course, which examines the digitalization of the selling process, the procurement process and customer relations in the domestic and international contexts. Students acquire the skills to develop and analyze business to customer (B2C) sales strategies and sales management methods, as well as business to business (B2B) relationships and sales activities. The course also covers the practical tools of ‘real life’ selling skills, planning and managing sales processes, and managing the HR aspects of a sales force, including motivating sales representatives and fair compensation.

3 CH | 4 ECTS

This course provides students with a sound grasp of key market research concepts. The aim is to give an understanding of how market research is performed, how different questionnaires are designed and developed and how the findings are communicated to managers.

3 CH | 4 ECTS

This combination lecture and hands-on lab focuses on marketing and branding essentials, banner and search engine optimization, domain name awareness, successful email campaigns, usability, analytics and affiliate programs. The course also encourages students to think critically about the impact of digital marketing on society and on specific target consumers. Students will develop an understanding of online marketing strategies and the possibilities offered by online advertising and social media. It ensures that students become familiar with the factors involved in purchasing online publicity and that students become capable of creating, managing and evaluating an online advertising campaign.

3 CH | 4 ECTS

This course will provide students with an in-depth understanding of the role of advertising and media in our society. Students will learn to recognize the links between brand and target through strategic applications of creativity and media awareness. Media will be approached from an integrated communications perspective that includes traditional and non-traditional media. Students will learn how the advertising and media industry measures impact and effectiveness of changes in consumer behavior through the use of data analysis and consumption analytics. Finally, students will learn to understand the advertisers’ needs in terms of furthering creativity and optimizing media budgets. Time is also allocated for interactive elasticity analysis and other promotion techniques.

3 CH | 4 ECTS