- Entrepreneurship
- International management
- Corporate Innovation
- Business Planning
Ioanna Liouka
Dr Ioanna Liouka
Professor of Innovation and Entrepreneurship
- PhD in Entrepreneurship and International Management from the University of Glasgow
- MBA from INSEAD
- BSc in Decision Science & Marketing from the Athens University of Economics and Business
✉ i.liouka@euruni.edu
LinkedIn | Geneva Campus
Bio
Dr. Ioanna Liouka is a Professor of Innovation and Entrepreneurship. She holds a PhD in Entrepreneurship and International Management from the University of Glasgow, an MBA from INSEAD, and a BSc in Decision Science & Marketing from the Athens University of Economics and Business. Her research focuses on entrepreneurship, corporate innovation, international management, and venture financing, with publications in leading peer-reviewed journals such as Urban Studies, European Management Review, Business Strategy and the Environment, Long Range Planning, Journal of World Business, and Business History. She has also contributed to UNCTAD’s Best Practices in Investment for Development series.
Dr. Liouka currently serves as Head of Careers & Corporate Partnerships at EU Business School. She has previously held faculty positions at Grenoble Ecole de Management and the International Institute in Geneva, and worked as Economic Affairs Officer at UNCTAD. Beyond academia, she co-founded a entrepreneurial venture specializing in corporate team building and executive development. She also worked as Senior Consultant with Deloitte in Athens. Her professional trajectory bridges academia, policy, and industry, reflecting a commitment to innovative pedagogy, research impact, and applied entrepreneurship.
Teaching Interests
Research Interests
- Entrepreneurship/Corporate Entrepreneurship
- Innovation
- Economic Development
- Internationalization
- Sustainability
Publications
Research articles
Oguguo, Liouka and Deligianni (2025). “Firm innovation in developing countries: effects of urban agglomeration and global value chain integration”. Urban Studies (accepted for publication 11 July 2025).
Deligianni, Liouka, Oguguo, and Voutsina (2024). "Exploring fear of failure in nascent entrepreneurship: self-efficacy and the moderating effects of the institutional context”. European Management Review. https://onlinelibrary.wiley.com/doi/abs/10.1111/emre.70006
Shahid, Liouka, and Deligianni (2024). “Signaling sustainability: Can it entice business angels’ willingness to invest?” Business Strategy and the Environment, 33(4), pp.2832-2848. https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.3638
Ji, Li, Liouka, Fletcher, Tang and Slow (2021). “Where to” micromultinationals? A tribute to Professor Pavlos Dimitratos” European Management Journal, 39(4), 404-409. https://www.sciencedirect.com/science/article/abs/pii/S0263237321000992
Dimitratos, Liouka, and Young (2014). “A missing operationalization: Entrepreneurial Competencies in Multinational Corporation Subsidiaries”. Long Range Planning, 47(1-2), 64-75. https://www.sciencedirect.com/science/article/pii/S0024630113000824
Dimitratos, Liouka, Ross, and Young (2009). “The multinational enterprise and subsidiary evolution: Scotland since 1945”. Business History, 51(3), 401 – 425. https://www.tandfonline.com/doi/abs/10.1080/00076790902844013
Dimitratos, Liouka, and Young (2009). “Regional Location of Multinational Corporation Subsidiaries and Economic Development Contribution: Evidence from the UK”. Journal of World Business, 44(2), 180- 191. https://www.sciencedirect.com/science/article/abs/pii/S1090951608000461
Co-authored books
UNCTAD Best Practices in Investment for Development (2011), “How to attract and benefit from FDI in small countries: Lessons from Estonia and Jamaica”, Investment Advisory Series B. https://unctad.org/system/files/official-document/diaepcb2010d4_en.pdf
UNCTAD Best Practices in Investment for Development (2010), “How to integrate FDI in the skills development process: Lessons from Canada and Singapore”, Investment Advisory Series B. https://www.apec.org/docs/default-source/publications/2010/6/best-practices-in-investment-for-development-case-studies-in-fdi-how-to-integrate-fdi-in-the-skills/210_cti_ieg_fdiskills.pdf?sfvrsn=bd5c3113_1
UNCTAD Best Practices in Investment for Development (2009), “How post-conflict countries can attract and benefit from FDI: Lessons from Croatia and Mozambique”, Investment Advisory Series B. https://unctad.org/system/files/official-document/diaepcb200915_en.pdf
UNCTAD Best Practices in Investment for Development (2009), “How to utilize FDI to improve infrastructure – electricity: Lessons from Chile and New Zealand”, Investment Advisory Series B. https://unctad.org/system/files/official-document/diaepcb20091_en.pdf
Working papers
Deligianni, Sapouna, Voudouris, and Liouka (2025) “Revisiting the Effects of Effectuation on New Venture Performance: A Regulatory Fit Perspective”.