Juan Barguño

A skilled troubleshooter who injects his projects with creativity and fun, Juan Barguñó developed his corporate career for over 40 years as an international executive at top multinational advertising agencies, such as JWT, Y&R, Saatchi & Saatchi and Ogilvy, in Spain, Latin America and the U.S.A.
While working on a number of Marketing Communication strategies for global brands, including Nestlé, Unilever, Procter & Gamble, Motorola, J&J and Kia, Barguñó kept his clients busy by encouraging them to think beyond the obvious, thus finding new ways to identify communication opportunities that would keep building their brands equity.
Students not only benefit from Barguñó's varied and high-profile experience, but also from the colloquial and conversational approach that he has outside of the classroom. Barguñó enjoys spending time with his friends, observing nature, listening to classical music and tasting local food whenever he travels.