Master in Management in Barcelona

In recent years, companies have been impacted by massive and far-reaching technological, social and economic changes. These profound changes have brought abundant opportunities as well as numerous challenges. Businesses and managers have been struggling to keep up with the pace and intensity of change and some companies that were global market leaders at the dawn of the 21st century have disappeared from the radar. This course discusses the turbulent business environment and the trends that are shaping different industries both now and in the future. It addresses the inevitability of management change and what companies ought to do to sustain an enduring competitive advantage. The course will provide the students with the knowledge to understand the impact of change and equip them with the skills required to navigate change successfully.

3 ECTSSUBJECT-SPECIFIC MODULE

This course provides students with a practical understanding of the fundamental concepts of business finance. It will cover key aspects such as financial statement analysis, time value of money (TVM), stock valuations and investments. Students will learn how to apply these concepts in real-world scenarios to make informed investment decisions through a hands-on approach. The course is designed for professionals and students who want to build a solid foundation in finance and investment principles.

3 ECTSSUBJECT-SPECIFIC MODULE

Successful managers skillfully manage their resources and risks to produce a desired organizational outcome. A key and often overlooked challenge for managers is the ability to manage without influence: in other words, to gain the support of stakeholders and access to resources not directly under their control. Students will explore project management, effective negotiation and communication skills with a practical, hands-on approach through case studies and class exercises. This course will also review socio-political complexities, creativity and emotional considerations as well as approaches to maximize influence. Students will acquire the fundamental tools, concepts and behavioral skills needed to successfully lead and realize benefits from projects, negotiations and communications.

5 ECTSSKILLS-DEVELOPMENT MODULE

Business Immersion Week is dedicated solely to business-related activities outside the classroom. Students take part in a wide range of events including company visits, escape rooms, managerial problem-solving games and entrepreneurial endeavors. Through this intense week of dynamic activities, students hone their business skills and put theory into practice.

1 ECTSSKILLS-DEVELOPMENT MODULE

This is a practical course structured as a project with an iterative format. It is designed to provide a dynamic and engaging experience of executing a strategy consulting project based on a case study. Students will learn to self-organize and collaborate with teammates to solve problems and manage projects effectively and successfully by learning to implement feedback. In addition, students will learn to apply tools and soft skills that will enable them to solve challenges and execute projects as external or internal consultants, individual contributors, or organizational leaders.

6 ECTSPROJECT-BASED MODULE

In today's agile business environments, managers face global challenges related to inequality, the climate crisis and technological advancement. Companies must consider a wide array of stakeholders to maximize their value. The ultimate purpose of any organization is to create financial and social value. This course introduces students to the fundamentals of how an organization identifies and taps into contemporary sources of value to meet strategic and tactical organizational objectives. Starting from a thorough understanding of what value is from different contemporary perspectives, students learn fundamental tools to appreciate when value is created, and to measure that value accurately. Different business disciplines come together in this course to explain how creating value for customers also creates value for the business; how current technology and information systems facilitate this process; how accounting information and performance measurement drives decision-making internally; and how investors evaluate management decisions and value creation from the outside.

3 ECTSSUBJECT-SPECIFIC MODULE

Students will develop an overall appreciation of the importance of strategy and growth for businesses and the skill set required when competing locally and globally. It is focused on the information, analyses, organizational processes and skills and business judgement managers must use to devise contemporary strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition. This course will equip students with the knowledge and skills required to formulate strategies for growth by developing clear objectives for internal business processes related to everyday operations, customer management, innovation, budgets and regulatory standards, which will allow for a superior performance in both the short and long term.

3 ECTSSUBJECT-SPECIFIC MODULE

This course equips students with the skills required to become effective leaders. Students will learn how to take decisions under uncertainty, build the capabilities needed to lead across local and international boundaries, and learn how to bridge culture gaps and differences to create value for the organization. Students will further develop the ability to lead through challenging dilemmas and explore the role of emotional intelligence in transforming a good leader into a great one. This course will equip students with the knowledge and skills required to formulate contemporary leadership strategies, which will allow for both short- and long-term success. The course takes a pragmatic, real-world approach and embraces the latest thinking in leadership development.

5 ECTSSKILLS-DEVELOPMENT MODULE

Business Immersion Week is dedicated solely to business-related activities outside the classroom. Students take part in a wide range of events including company visits, escape rooms, managerial problem-solving games and entrepreneurial endeavors. Through this intense week of dynamic activities, students hone their business skills and put theory into practice.

1 ECTSSKILLS-DEVELOPMENT MODULE

This is a practical course in strategy development structured as an agile project, culminating in creation of a strategy based on a luxury tourism case study. The course is designed to provide a dynamic and engaging experience of developing a strategy by understanding context, choices and determining goals which will determine resource allocation and defend competitive differentiation. The project will involve market research, analysis of segment attractiveness and competitive position building on capabilities and existing strengths. The final strategy will devise development of winning plays for competitive advantage aligned to the company mission and performance objectives. Students will learn to self-organize and collaborate with teammates to effectively manage content modules with group work as with a real management consulting project.

6 ECTSPROJECT-BASED MODULE

This course is designed to introduce students to the development, growth and funding of new ventures that disrupt existing markets and industries as well as business models. Students will explore and analyze current disruptive trends that are occurring in today's economy and focus on generating ideas that can be transformed into venture opportunities by leveraging technological or social shifts occurring in various markets. Students will gain a broader perspective of entrepreneurship by examining disruptive entrepreneurial behaviors and capabilities for new business ventures. In addition to developing core competencies in both academic research and practical entrepreneurial management, this course will guide students to develop their own disruptive ideas.

3 CH | SUBJECT-SPECIFIC MODULE

An introduction to the management and creation of new products and services, the role research and development plays in corporations as well as the innovation lifecycle within various industries. Students will analyze the relevance of strategic alliances, collaborations and strategic partnerships which are crucial to managing corporate growth and driving the innovation processes. Students will develop an understanding of the design, planning, implementation and execution of innovative corporate growth strategies. In addition to developing core competencies in both academic research and practical management, the course will guide students to develop an applied understanding of how corporations can successfully grow through the sound implementation of innovation as a lasting competitive advantage.

3 ECTSSUBEJCT-SPECIFIC MODULE

This course equips students with the skills required to build and lead successful, high-performance teams. The students will learn to manage team dynamics in local and global environments and navigate through corporate and cultural challenges, including crisis management, miscommunication, and conflict resolution. A hands-on approach to team development will be introduced. Considerable attention will be paid to team leadership and empowerment within an ever-changing business environment.

5 ECTSSKILLS-DEVELOPMENT MODULE

Business Immersion Week is dedicated solely to business-related activities outside the classroom. Students take part in a wide range of events including company visits, escape rooms, managerial problem-solving games and entrepreneurial endeavors. Through this intense week of dynamic activities, students hone their business skills and put theory into practice.

1 ECTSSKILLS-DEVELOPMENT MODULE

This project-based new product development course is designed to provide students with experience in creating and developing a new product from ideation to launch. The course follows the lean startup method. The basic principle of this method is to launch a new product as quickly as possible in order to obtain customer feedback at a very early stage. This is done in a build-measure-learn cycle, which is constantly repeated to develop a product that is designed to be as close as possible to the customer's needs. Students will learn to apply this iterative approach in a concrete case study. They will not only learn the methodological basics and the required toolbox, but also the mindset, which is fundamentally different from that of classic product development. At the end of the course, participants should be able to successfully apply the Lean Startup method in concrete product, service, and business development situations.

6 ECTSPROJECT-BASED MODULE