BA Hons in Business Management (Marketing) in Barcelona

This module introduces Organizational Behavior (OB) theory and research to help students gain an understanding of the range of individual, group and organizational factors which can influence the way that employees behave in the workplace. Students will apply the theory to case studies of organizations to explore how it can be used as an analytical tool to gain a clearer understanding of the complex causes of workplace behavior in order to develop effective management interventions.

10 ECTSCORE COURSE

The module provides a framework for understanding the crucial role of operations, supply chain and IT to business success. Students will gain knowledge of the systems and processes whereby people, capital, materials, equipment, knowledge, technology, information, and time are combined to produce goods and services. It provides an overview of the key areas of operations management, supply chain management and information technology, particularly in relation to maintaining and improving the quality of goods and services and making sure that this is also reflected in the organization's performance.

10 ECTSCORE COURSE

Economics are present in almost every aspect of our lives. Knowledge of economics will therefore provide students with essential insight into how markets work, how firms and consumers make decisions in market economies, and how businesses identify opportunities and potential threats in the environment in which they operate. This module develops students' understanding of the core principles of micro- and macroeconomics and uses economic models and theories to explore current economic issues.

10 ECTSCORE COURSE

This module assumes no prior accounting knowledge. Students learn how to prepare accounts for small businesses and then apply that knowledge to larger organizations. They examine accounting statements to assess just how well a business is performing; identify and analyze business costs to aid decision-making relating to the control and viability of projects; and identify and discuss sources of finance. This basic financial knowledge is essential to anyone wishing to pursue a career in business, whether on a self-employed basis or in a larger corporation.

10 ECTSCORE COURSE

Being able to apply an enterprising mindset is highly desirable in today's fast-moving business environment where reacting to gaps in the market or competitor actions, dealing with uncertainty, being able to make decisions and take action will all extend students' commercial awareness, business acumen and professional development within a given business environment. Therefore, this module is all about developing an enterprising mindset and business acumen, scaffolding personal and professional development and then applying these in a real-life situation.

10 ECTSCORE COURSE

This introduction to the fundamentals of marketing gives students a basic understanding of the current and emerging marketing principles and techniques within the business environment. It seeks to establish that sustainable market success within a highly competitive environment can only be achieved by developing products or services based upon an understanding of the external environment and customers' needs and wants. During the module, students learn how to add value for customers and other stakeholders and to assess the impact of marketing activities on consumers' lives.

10 ECTSCORE COURSE

This module develops essential competencies for future employment in the business world: the ability to use spread sheets for quantitative analysis, and the skills to interpret and communicate the results of data analysis. These are key skills required by the Chartered Management Institute. Students will gain the confidence and experience to prepare an analysis of real data that will inform a business decision or underpin a business strategy. These skills also prepare students for evidence-based analysis required in other program modules, including finance, marketing and strategy. This module contributes to the CMI accreditation for BA (Hons) Business Management students.

10 ECTSCORE COURSE

This module provides students with knowledge of responsible management including exploring concepts of ethics, leadership, global social responsibility, and creation of sustainable social, environmental and economic value for organizations and corporations utilizing the UN's 17 Sustainable Development Goals (SDGs). Students are encouraged to consider the importance of these issues from the perspective of both the organization and other stakeholders and reflect on the relevance of responsible management and leadership as a basis for sustainable competitive advantage. They will be equipped with the knowledge and understanding of the complex ethical issues that are encountered by organizations on a frequent basis when trying to achieve these goals.

10 ECTSCORE COURSE

For companies to compete in today's increasingly competitive marketplace, communicating effectively with consumers and stakeholders is essential for survival. Marketing communications plays a central role in this increasingly dynamic environment where all elements of the marketing mix and the communication of brand values combine to establish competitive advantage. Through this module, students will explore why an integrated approach to marketing communications is essential if it is to be both efficient and effective. With the continued rise of digital media, it is essential to consider how media converge and diverge.

10 ECTSSPECIALIZATION

The module provides a framework for understanding the crucial role of operations to business success. It examines how people, capital, materials, equipment, knowledge, technology, information and time are combined to produce goods and services. This module will also provide students with opportunities to experience real workplace operations scenarios where their skills and knowledge can be applied in a practical way with real organizations or in valid case study situations. It provides an overview of the key areas of operations management, particularly in maintaining and improving the quality of goods and services and making sure that this is also reflected in company performance.

10 ECTSCORE COURSE

Managing the performance of staff is essential to the smooth running of organizations. This module analyses the range of human resource management (HRM) activities undertaken within organizations to manage the performance of its employees and explores the devolution of many of these roles and responsibilities to line managers. It provides an introduction to the knowledge and skills required to undertake these activities professionally and effectively in the workplace. By the end of the module students will be able to analyze the causes of poor performance within organizations and the principles and practices of effective performance management and explain how these practices can be integrated into high performance work systems (HPWS).

10 ECTSCORE COURSE

This module equips students with the tools, techniques and theory behind how digital marketing works within a business environment. Students will learn about best practice and key elements of managing digital marketing in an 'always on' 24/7 environment. They will learn how to audit and evaluate competitors' digital footprints as well as understand how to gain consumer insights using digital techniques. Assessment far this module is coursework-based, designed to provide practica! life and employment skills by developing an outline digital marketing plan. This assessment will contribute towards key skills sought by employers, including evaluation, understanding of digital tools, presentation and business report-writing.

10 ECTSSPECIALIZATION

This module studies global business using a combined strategic and economic approach. The recent major global economic shifts are explored, and current international business events are analyzed. Students will study the key theoretical underpinnings, trends and challenges of international trade and foreign direct investment. They will analyze the importance of government and institutions in controlling/regulating international business behavior. The long-term sustainability of businesses in the ever-changing, and often hostile, global business environment is considered, in order to understand the critical role played by strategic management.

10 ECTSCORE COURSE

Improvements to processes, services, products, people, and systems are core to the strategy of organizations. Improvements bridge the gap between current and required performance to add value and achieve and sustain a competitive advantage in the long-term. Effective consultation and project management using appropriate business improvement and research methodologies is key to the successful implementation of change. In this module students will explore how to plan, organize, motivate, and control resources to achieve defined goals, on time and to agreed cost and quality criteria. Using a consultative approach, students will be challenged to make decisions based on their own research to provide practical advice and solutions to real-life scenarios taking into consideration the organization's constraints. They will liaise with employers, establish agreed objectives and present their findings in a clear, business-focused report and presentation.

10 ECTSCORE COURSE

Businesses today regularly state that they intend to prioritize developing marketing strategies that focus on customers. However, in practice this is difficult to achieve and may require business leaders to significantly change their mindsets to deliver effective and sustainable change, which engages both employees and customers. In this module, students will examine the marketing strategies of those organizations that are thriving and successful and those that are failing. The module will go beyond the traditional models of market analysis and planning. We will look at strategy from a crea ti ve point of view ( and not just as an analytical approach) and examine how organizations develop unique positions and brands by identifying and developing val u e propositions which appeal to customers. We will particularly seek out contemporary issues in marketing and see how strategy can be adapted to accommodate trends. The focus of the module will be to identify winning and losing strategies in the modern market place and assess the underlying reasons for success or failure. Particular attention will be paid to breaking news, including organizations being featured in news and current events.

10 ECTSSPECIALIZATION

This module examines the concepts of leadership and management. It explores the similarities and differences in the roles and responsibilities of leaders and managers in the workplace and the development of leadership theoretical approaches as well as the practical application of these within organizations. Students will analyze the skills and competencies of effective organizational leaders and examine alternative methods of leadership development to enhance these.

10 ECTSCORE COURSE

Improvements to processes, services, products, people, and systems are core to the strategy of organizations. Improvements bridge the gap between current and required performance to add value and achieve and sustain a competitive advantage in the long-term. Effective consultation and project management using appropriate business improvement and research methodologies is key to the successful implementation of change. In this module students will explore how to plan, organize, motivate, and control resources to achieve defined goals, on time and to agreed cost and quality criteria. Using a consultative approach, students will be challenged to make decisions based on their own research to provide practical advice and solutions to real-life scenarios taking into consideration the organization's constraints. They will liaise with employers, establish agreed objectives and present their findings in a clear, business-focused report and presentation.

10 ECTSCORE COURSE

Copywriting and creativity are key skills in the world of advertising and marketing. Whether writing copy, designing text or producing creative artwork, the art of getting the message across to the target market is crucial. This module examines creativity in advertising and marketing and allows students to experiment with different kinds of copywriting for different media, ranging from traditional print and broadcast to ambient and social media. We will explore the different audio, visual and written devices used to deliver marketing messages to target audiences and discover the power of creative imagery to achieve lasting impacts on customers.

10 ECTSSPECIALIZATION