MBA - Master of Business Administration Geneva

The last decade has reshaped both positively and negatively the way business is being conducted around the world. From pandemics, geopolitical turbulences and shifting economic alliances to technological disruptions and social and cultural changes, keeping up and aligning with these drastic disruptions has been more difficult than ever. The implications are immense, specifically on global businesses that are operating across multiple markets, geographies and cultures. This course addresses the ever-evolving business landscape and sheds light on current and future disruptions and the immense consequences they have on industries, companies and business professionals. The course emphasizes the need for an agile and sustainable competitive advantage to build business resilience. The end objective is to equip the students with the skills and the knowledge required to successfully navigate in today’s marketplace.

4.5 ECTS

This course focuses on marketing and brand strategy-building essentials, exploring the intersection of data analytics, brand positioning and digital innovation to equip students with the tools to build powerful, insight-driven marketing strategies in the digital era. Through a blend of theory and hands-on practice, students will learn how to develop and implement marketing strategies using digital technologies, as well as define and target consumer segments using advanced data analytics, craft differentiated brand positioning and communication strategies that resonate in today’s hyper-connected world. Students will explore how brand positioning serves as the cornerstone of digital marketing strategy, enabling organizations to build and sustain meaningful connections with their audiences, while also developing skills in creating products and communicating successful brand strategies in digital spaces. The course also defines the importance of data analytics as a foundation for the deep understanding of consumer and market insights, identifying target consumer segments, and shaping effective marketing strategies.

4.5 ECTS

This course equips MBA students with frameworks, tools and skills to design, evaluate and innovate business models in dynamic markets. Combining strategic theory with hands-on practice, it develops an entrepreneurial mindset grounded in analytical rigor and creative problem-solving. Students will explore emerging models – platform, subscription, decentralized, and AI-enabled – while understanding how technology, data, and finance shape strategic decisions. Through case studies, workshops, and a Business Model Hackathon, participants move from conceptual frameworks to applied venture design, integrating customer discovery, market validation, and go-to-market planning. The course emphasizes financial viability and ethical innovation, helping students develop investor-ready business models adapted to modern entrepreneurial ecosystems that include accelerators, corporate partnerships, and venture investors. By the end of the course, students will be able to design and communicate innovative, scalable business models that thrive in fast-changing technological and competitive environments.

4.5 ECTS

The Business Data Tools Lab introduces students to the practical use of Power BI and Python as complementary tools for data-driven decision making. Structured as a living case, the Lab follows a global direct-to-consumer subscription brand facing expansion, demand shocks, and shifting customer expectations. Each unit begins with a business case anchor and develops applied skills in data cleaning, performance measurement, profitability analysis, forecasting, marketing effectiveness, subscription modeling, and customer experience. The Lab is designed to complement other courses by providing a practical environment where theoretical concepts are tested and reinforced through data analysis. The focus is on connecting analytical outputs to managerial decisions, showing how data tools strengthen resilience and guide strategy under complex conditions. Students completing the Lab will also acquire skills aligned with industry-recognized certifications, enhancing their readiness for analytics-driven roles.

4.5 ECTS

The course provides students with a comprehensive overview of key accounting and finance principles, preparing them to make informed financial decisions in dynamic business environments. The program begins with the fundamentals of financial statements and managerial accounting, providing an overview of the topic. Students then explore the concept of time value of money, and then will move to strategic financial management, focusing on investment decision rules and financing choices. The course will then examine how firms may raise capital through equity, debt, or emerging funding models. In the final unit, students are introduced to innovations in finance, with a focus on AI tools and data science applications for financial reporting and analysis. By integrating traditional finance with modern technologies, this course equips future leaders with the skills to navigate and innovate in today’s financial landscape.

4.5 ECTS

In today’s business landscape, sustainability and ethics are no longer optional but essential for long-term success. Climate change, resource scarcity, and social inequalities are reshaping markets and stakeholder expectations, while stricter regulations and transparency requirements demand responsible practices. Enterprises that integrate sustainability and ethical management not only reduce risks and build resilience, but also foster innovation, trust, and competitive advantage. Managing with a purpose beyond profit has become a defining factor for legitimacy and enduring value creation in the 21st century. This course provides theoretical foundations and practical tools to design, manage, and evaluate enterprises that contribute to a more sustainable and just economy. Students will analyze complex ethical dilemmas, evaluate global sustainability frameworks, and design enterprise-level strategies that integrate environmental, social, and governance (ESG) imperatives with competitive positioning.

4.5 ECTS

This course helps students develop the mindset and practical skills needed to lead digital transformation across an organization. It focuses on how to connect technology initiatives to business strategy, manage cultural and structural change, and make sure that digital investments deliver clear results. Students explore the relationships between people, processes and technology, learning how these elements must work together for successful and sustainable transformation programs. The sessions combine theory with practical exercises such as case discussions and project simulations. Participants learn to analyze digital challenges, guide teams through complex change, and apply strategic thinking in real business contexts. By the end of the course, students will be able to design and lead transformation programs that create long-term value, adapt to evolving technologies, and strengthen organizational resilience in a fast-changing digital landscape.

4.5 ECTS

In today's dynamic business landscape, the ability to strategically manage and successfully execute complex projects is essential for driving innovation and achieving organizational objectives. The MBA Lab Project Management is a hands-on, experiential course designed to equip students with foundational skills and support aspiring project managers. This lab goes beyond theoretical concepts, immersing students in real-world project scenarios. Students are familiarized with both traditional (Waterfall) and adaptive Agile frameworks (Scrum, Kanban) to choose the optimal approach for diverse business challenges. Through practical application, students gain proficiency in essential project management tools and techniques such as developing project charters, WBS and Gantt charts. Students also develop stakeholder engagement strategies, risk registers and communication plans. Mid-term and final presentations simulate professional project reviews, encouraging reflection and iteration. By managing a full project lifecycle (from AS-IS diagnostics to TO-BE solutions and implementation of roadmaps), students gain practical experience in leadership, teamwork, and decision-making.

4.5 ECTS

Leadership is a term which is often overused and misunderstood, reducing a profound practice of vision, influence and responsibility to a mere title or buzzword. In the ever-changing political, economic and business landscape, sound leadership is required more than ever. This course uncovers the hidden layers of leadership by delving beyond foundational theories and into modern leadership concepts and practices. The goal is to bring the concept of leadership to life by making it something students can see, feel and experience rather than just talk about. In addition, the aim of the course is to analyze the roles of emotional intelligence, power and organizational politics and change management to prepare students with the leadership competencies needed for tomorrow’s challenges.

4.5 ECTS

In an increasingly unpredictable and connected global environment, organizations face ongoing change, uncertainty and disruption. A strong understanding of these dynamics, and the ability to respond effectively, are crucial for successful strategic leadership. The course provides students with a comprehensive understanding of strategy formulation and implementation in complex and dynamic environments. It guides participants step-by-step through the strategy development process, starting with analyzing the global landscape, examining industry and competitive forces, and evaluating internal resources and capabilities to create appropriate strategic options. The emphasis is on an application-focused and experiential learning method rather than solely theoretical instruction. By using real-world case studies, scenario-based activities and structured decision-making frameworks, students build their skills in addressing strategic challenges in conditions of uncertainty. To complement the course, participants take part in the Capsim Business Simulation, where they manage a virtual company in a highly competitive market environment. This simulation serves to apply and integrate the concepts and models developed in the course, illustrating their relevance and practical applicability.

4.5 ECTS

This course explores the profound influence and transformative impact of emerging technologies such as Artificial Intelligence (AI), Machine Learning (ML), Internet of Things (IoT), robotics and smart systems on organizations and society as a whole. It offers both a conceptual framework and practical insights into how these technologies converge to create intelligent, interconnected systems that redefine the way modern businesses operate. Students will engage with foundational theories, real-world case studies and thoughtful critique to understand the potential and challenges of these technologies. The course examines how such innovations can be applied thoughtfully and ethically to drive progress, improve efficiency and contribute positively to society, preparing learners to navigate and shape the future technological landscape. Additionally, it emphasizes the importance of interdisciplinary collaboration and critical thinking skills necessary for addressing complex issues in the digital age. Students will be equipped to identify emerging trends and make informed decisions in dynamic environments.

4.5 ECTS

The Entrepreneurship Lab provides MBA students with practical, hands-on experience of the entrepreneurial process, from idea generation to investor pitching. The course follows an applied, team-based approach where participants develop venture ideas and test them through customer validation, business model design and market engagement. Each unit combines brief conceptual input with applied activities, ecosystem visits and guided sessions with entrepreneurs and investors. Students build key skills in innovation management, negotiation and pitching while learning the dynamics of modern entrepreneurial ecosystems. The Lab culminates in a final pitch event that simulates an investor's presentation, reinforcing decision-making, communication, and leadership under uncertainty. Throughout the term, participants are encouraged to experiment, iterate and view failure as learning. By integrating ethical reflection and sustainability principles, the Lab ensures students not only understand how to launch ventures but also how to create responsible, high-impact businesses that deliver both economic and social value.

4.5 ECTS