MSc International Business Management Barcelona

A business adds value through its operations, but only within a value network critically linked by technology. Understanding this connection is essential for aspiring managers, business owners or entrepreneurs. This course provides students with a broad understanding of operations and technology management, with a focus on value creation. Core activities include process mapping, problem-solving, case studies and active learning exercises, helping students stand out by mastering operational analysis.

10 ECTS

This course prepares students to understand business purpose and strategy development within global organizational contexts, for both small and large enterprises. Students will explore current strategic and societal issues raised by technological advancements. A key component of the course is participation in a business simulation, where students will compete against each other within a simulated global marketplace.

10 ECTS

The course prepares students to lead in complex international environments, to build high-performing teams and to create productive work cultures. Students will explore contemporary research, theories and examples of business practices, both past and present. The course focuses on the roles and responsibilities of managers and leaders, as well as the demands placed on these roles in international, digitally enabled businesses.

10 ECTS

This course will equip students with master’s-level skills and awareness of the challenges and opportunities within the ever-changing digital ecosystem. Students will critically explore theoretical frameworks and models relevant to digital and social media marketing, while examining supporting technologies and digital channels. The focus is on planning and integrating these elements into effective marketing programs and campaigns.

10 ECTS

This course addresses the critical issue of how current thinking on sustainability impacts businesses and organizations, and how they respond. Students will explore the growing influence of sustainability through government policies, international agreements and the measurement of organizational practices' impacts on ecology and communities. The course examines current and future challenges, equipping students with knowledge to deal with the challenge of creating sustainable forms of business that operate within ecological and socio-economic limits.

10 ECTS

This course offers students a critical understanding of data and techniques for analyzing global business. It covers data handling and econometric modeling and the mathematical and statistical foundations for data presentation and analysis. It enables students to develop expertise in advanced data analysis tools, preparing them for decision-making in a data-driven environment.

10 ECTS