- Strategic Management
- Strategic Corporate Growth
- Technology and Operations Management
- Digital Transformation & Innovation Management
- Digital Business
- Data Science & Analytics
- Principles of AI-driven Decision-Making
- AI for Strategic & Product Decisions
- Organizational Change & Leadership
- Consulting
- Project Management
Tugcan Sahin
Tugcan Sahin
Lecturer in Strategic Management & Digital Technologies
- PhD in Electrical Engineering, Economics & Business, University of New Brunswick.
- Executive MBA, Management, Communication & Leadership, TU Munich, U. St. Gallen, Tsinghua U.
- BSc in Computer Science, OU London
✉ tugcan.sahin@euruni.edu
LinkedIn | Munich Campus
Bio
Dr. Tugcan Sahin is VP in the CEO Office of Siemens AG and a scholar focused on strategic management, digital transformation, and sustainable energy systems. With more than fifteen years of international experience in industrial software, energy strategy, and organizational transformation, he advises executives and cross-functional teams on corporate strategy and technology-driven innovation.
His academic work includes over a decade of research and teaching. His doctoral research developed a multidimensional framework for assessing customer perceived value in electricity products and services, contributing to advances in hedonic pricing and willingness-to-pay modeling. Dr. Sahin has presented at leading scholarly and professional forums, including the Academy of Management, IEEE, IET, and IAEE, and is committed to bridging rigorous research with practice in technology- and sustainability-oriented markets.
Teaching Interests
Research Interests
- Quantitative Methods in Strategy & Marketing
- Energy Market / Transition Strategy
- Econometric Modelling
Publications
1. Yevdokimov, Y., Getalo, V., Shukla, D., & Sahin, T. (2019). Measuring willingness to pay for electricity: The case of New Brunswick in Atlantic Canada. Energy & Environment, 0958305X18790954.
2. Sahin, T., Yevdokimov, Y., Shukla, D., Diduch, C., & Getalo, V. (2017). Leveraging Customer Perceived Value within Transformation of Electric Utilities: The Case of New Brunswick. In Meeting the Energy Demands of Emerging Economies, 40th IAEE International Conference. International Association for Energy Economics.
3. Leopkey, T., Rideout, B., & Sahin, T. (2016). Enabling new business models by utilizing flexibility in customer load - Addressing NB Power’s winter peak demand challenge by using customer thermal storage flexibility. 170(4).